Canada Manufacturing: Loonie's Decade-Long Soar Means Factories Won't Be Coming Back, CIBC Says

Manufacturing Canada Cibc Report

First Posted: 02/28/2012 12:32 pm Updated: 02/28/2012 12:32 pm

The outlook is grim for Canadian manufacturing, as a strong loonie is expected to keep labour costs high, deepening the hollowing out of the industrial heartland and boosting regional income inequality in the years ahead.

In a briefing note to investors on Tuesday, CIBC World Markets predicted that a robust Canadian dollar would drive more factory jobs south of the border, as the U.S. and Mexico continue to be seen as more “cost-effective” places to manufacture everything from automobiles to rail cars.

“[B]eyond the one-time recovery from cyclically depressed demand, the factory sector’s growth prospects look to be seriously impaired by the structural hit from a strong Canadian dollar,” economists Avery Shenfeld and Warren Lovely maintained. “Notwithstanding recent gains in manufacturing, plants will continue to be lost to international competitors.”

In their analysis, the economists detail how the rebound in the loonie has transformed the economic landscape since it dipped to an all-time monthly low of 62 cents against the U.S. dollar a decade ago, before moving to parity and beyond in recent years.

The effect on Canada’s non-resource-related manufacturing sector has been significant, as the U.S., taking advantage of a more competitive exchange rate, has managed to maintain its factory sector footprint, while Canada’s manufacturing capacity has withered away, the economists said.

See also: Canadian Factories Closing At Twice The Rate Of U.S.

“Lower corporate tax rates in Canada have simply not been enough of a drawing card to alter that trend,” Shenfeld and Lovely maintain, forecasting more trouble in the coming years as the U.S. steps up efforts to attract business.

“Canada’s tax advantage is threatened by a [U.S.] pledge to slash corporate income tax rates and signs that some provinces could delay (or partially reverse) business tax cuts,” they write.

The decline in manufacturing has been profoundly felt in the automotive sector, where they calculate that Canada’s once robust $20-billion trade surplus has transformed into a $12-billion deficit -- a shift that has wreaked havoc on Ontario and Quebec.

In Ontario, for instance, the economists note that real GDP growth has lagged the rest of Canada for nine consecutive years, a gap that has made it much more difficult for the government to beat back its now substantial deficit.

The outlook is much rosier for Canada’s resource-rich provinces, where GDP growth over the next five years is expected to best that of Ontario and Quebec by at least one per cent as commodity prices remain strong.

More freely flowing investment dollars will concentrate future productivity gains, lucrative job opportunities and labour force growth in Alberta, Saskatchewan and B.C., where the economists predict that resource royalties will make “government sector restraint […] considerably less punitive.”

“Canadian dollar appreciation may have largely run its course, but the adjustment process isn’t over,” the economists conclude. “As economic, fiscal and political power consolidates in Western Canada, regional income inequality will soar and inter-provincial tensions will rise.”

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  • 5 Signs Canada's Workers Are In For A Rough 2012

    Photo: CP/Andrew Vaughan

  • Good Jobs Few And Far Between

    When it comes to evaluating Canadian job growth, the employment numbers are just part of what worries Benjamin Tal, deputy chief economist at CIBC World Markets. "It's not only the quantity, but also the quality of employment that's falling in Canada," says Tal. "A lot of the jobs that are being created are low-quality, especially part-time jobs and low-paying jobs." Though -- unlike the U.S. -- Canada has regained all the jobs lost in the recession, he says that an absence of good-paying jobs is the "main reason" why wages have stagnated. Adjusted for inflation, personal after-tax income is now rising at the slowest rate since 1995. Meanwhile, the skills mismatch in many jurisdictions has left employers short on skilled labour despite still-high unemployment levels in other regions. "If you lose a job, you don't have the skill set to go an find a job elsewhere that companies want and need," says Tal. (Alamy photo)

  • Globalization

    When Caterpillar decided to stop assembling locomotives in its Electro-Motive facility in London, Ont., it was a poignant reminder of how globalization is giving deep-pocketed, transnational corporations the ultimate trump card in bargaining with workers: a cheaper alternative. According to Mike Moffatt, a labour expert at the University of Western Ontario's Ivey School of Business, because of automation and an increase in imports from lower wage jurisdictions like China and Mexico, Canadian workers are competing for fewer manufacturing jobs. "That's given firms real power to negotiate down wages," says Moffatt, who points to the <a href="http://www.reuters.com/article/2012/02/06/riotintoalcan-alma-idUSL2E8D699U20120206" target="_hplink">Rio Tinto lockout in Quebec</a> as another illustration of the might afforded to companies with global reach. Since locking out workers at its aluminum smelter in Saguenay-Lac-Saint-Jean on December 31, the Anglo-Australian mining giant has used non-union workers to operate the facility at one-third capacity. With no plans to return to the bargaining table, the company recently announced it is restarting two suspended lines, and is expecting to return to full capacity in May. As Tal maintains, "In this environment, the bargaining power of labour is diminishing."

  • Austerity Agenda

    Just as the power has shifted toward private-sector employers, Michael Lynk, a labour law expert at the University of Western Ontario, says there is a sense that governments are becoming emboldened amid the post-recession climate of austerity that has swept from Toronto's City Hall to Parliament Hill. "There's increasingly an attitude of take-it-or-or leave-it by [private sector] employers, but we may begin to see that with public sector bargaining as well, where they basically say, 'You have to meet our bargaining objectives this round, and we're going to be prepared to endure a short or lengthy lockout to prove our point," he says. Though global economic instability recently prompted federal Finance Minister Jim Flaherty to pull back on his earlier commitment to deep cost-cutting in the upcoming budget, government departments are expecting spending to be slashed by between five and 10 per cent, a goal that will be met at least in part at the expense of public service jobs and benefits. The Canadian Centre for Policy Alternatives recently estimated that the <a href="http://www.behindthenumbers.ca/2012/02/02/federal-cuts-could-push-unemployment-to-8/" target="_hplink">federal government's budget cuts could push unemployment up half a percentage point, to 8 per cent</a>. (CP photo)

  • Pension Problems

    From <a href="http://dalgazette.com/featured/faculty-strike-rumours-explained/" target="_hplink">Dalhousie University</a> to <a href="http://www.thestar.com/article/1120516--labour-strife-ahead-in-air-canada-pilot-talks" target="_hplink">Air Canada</a>, employers no longer able -- or willing -- to fund costly pension plans are mounting attempts to roll back retirement benefits, stoking labour unrest and a growing sense of financial insecurity among workers. As Dalhouse University labour economist Lars Osberg explains, the financial crisis took a huge bite out of the value of corporate pension portfolios and the interest rate required to generate the stream of returns to make these programs sustainable. All of which explains why experts anticipate a deepening of the trend away from inflation-protected, gold-plated defined-benefit pension plans, shifting responsibility for retirement savings from employers to workers.

  • Decline Of Unions

    The power in numbers that enabled Big Labour to negotiate better wages and benefits in the aftermath of the Second World War is a distant memory today, as the <a href="http://www.huffingtonpost.ca/2011/12/12/canada-income-inequality-decline-unions-middle-class-jobs_n_1139136.html" target="_hplink">erosion of unions continues to whittle away the strength of collective bargaining</a>. This is particularly true in the private sector, where unionization sits at 16 per cent of employees, less than a quarter of public sector unionization. "I think you will see more disputes with unions having to compromise more than in the past," says Tal. "I really don't see that they have the upper hand at this point." Given the yawning gap between private and public sector unionization, Lynk warns that pressure on public sector unions could mount as it has in the U.S. in recent months. "The argument they've been floating is, 'Why should public sector workers have jobs for life, good pensions, and decent wages? They're eating up your taxes,'" he says. "I wouldn't be surprised if we're not [starting] to see the beginnings of that kind of argument here in Canada."

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The outlook is grim for Canadian manufacturing, as a strong loonie is expected to keep labour costs high, deepening the hollowing out of the industrial heartland and boosting regional income inequalit...
The outlook is grim for Canadian manufacturing, as a strong loonie is expected to keep labour costs high, deepening the hollowing out of the industrial heartland and boosting regional income inequalit...
 
 
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09:22 AM on 02/29/2012
And I'm sure those fine union folks making 120k$ per year to install rivets have nothing to do with it...
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09:06 AM on 02/29/2012
WHO killed ONTARIO?= DALTON McGUINTY.
09:09 AM on 02/29/2012
BALONEY
06:58 AM on 02/29/2012
corporate TAX RATE are very low in canada ----corporations should be knocking our doors down -----

caterpillar signalled the next corporate objective --WAGES--

if tax rates went to zero and the minimum wage was $2 dollars per hour -------

the next objective would be any and ALL REGULATION

the corporate ultimate agenda is FREE and UNFETTERED access ---to territory , resources and labour ----

they will EXPLOIT all of it with NO RESPONSIBILITY whatever
06:41 AM on 02/29/2012
the USA---always accuses china of currency manipulation -------the US economy has been on life support for a while and prior to that there has been a huge current account deficit in US trading with Canada -------i wonder how much pressure is beeing applied to Canada from the US to let the currency rise to help fix the twin problems south of the border ----

FREE trade is not BALANCED TRADE -------the great equalizer is the relative currency strength
which i am sure is open alteration as a matter of policy ------otherwise there could be no charges flying around about anyone manipulating their currency
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HUFFPOST SUPER USER
Bec DeCorbeau
Le langage de l'invisible est le silence
06:45 PM on 02/28/2012
And don’t forget. Since Canada will be the first privately own country, its manpower will be cheap, very cheap. This is where Harper Reformists are leading us! Don’t forget, we voted for that.
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Voices in the Wilderness
06:32 PM on 02/28/2012
I think it may be time to invite Alberta to leave.
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05:30 PM on 02/28/2012
The good news is that corporate tax rates are falling, providing a substantial incentive for American companies to build plants in Canada.
06:45 AM on 02/29/2012
THE WIN WIN approach is ------- lower the currency and raise corporate taxes --

high dollar and low taxes ---is a major league lose lose ----for governments -----but that is the corporate agenda -----a government that is financially weak is easy prey
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05:28 PM on 02/28/2012
Typical Canadian reaction to interpret success as failure. We never fail to see the black lining in every silver cloud.
06:47 AM on 02/29/2012
revenue give aways are not successes -------the are a warning of impending failure
05:12 PM on 02/28/2012
The answer to manufacturing jobs is not to devalue the loonie ( this was done by the Liberals under Chretien so he could "crow" about his governments sucess in creating jobs ) as this only decreases the purchasing power of all Canadians to benefit a relative small portion of the population. Manufacturing jobs will be always available in vibrant competitive Canadian industries but it is up to businesses to be vibrant and competitive and it is up to the Canadian government to insure that they have the laws to allow them to compete on a " level playing field' both in Canada and abroad.
06:14 PM on 02/28/2012
Well said.

I have never understood how Japan had to important almost all the resources to manufacture their products, especially automobiles, ship the well made products across the ocean and still charge less than North American made products. Actually I know why, but it still amazes me that it happened.
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HUFFPOST SUPER USER
tooldude
06:34 PM on 02/28/2012
And you never hear of unions going on strike in Japan either,,
08:09 AM on 02/29/2012
a currency at 65 cents to the US dollar gives exporters a huge competitve advantage ------

level playing fields are for suckers ------THERE IS NO SUCH THING

some day when you get time add up the government subsidies handed out in the US to support their business sector ----
05:02 PM on 02/28/2012
The only reason manufacturing wouldn't be coming back is because of corporate GREED.

It is unreasonable to expect us to compete with the low wages offered by China and other like countries.

We need to stop this false competition all for the sole purpose of increasing unsustainable executive bonuses.

Government is far too busy listening to the Corporations and acting in ways that make them and the upper 1% wealthier. Corporatists will continue in this behaviour to the detriment of Canada as a whole unless we start to vote, become involved.

Governments need to stop being led around by the corporations and ultra-rich and start championing for us the poor, working and middle class, after all it is us who vote them in, it is us who they should be listening too.

It never ceases to amaze me when people champion for the upper 1%, to their own detriment! There is NO trickle down economy!

The poor, working poor, working and middle class have lousy lobbyists, unlike the wealthy who have the best that money can buy.
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Bec DeCorbeau
Le langage de l'invisible est le silence
06:56 PM on 02/28/2012
This is the problem with Harper reformists, they think that the private sector should run the country basically because they create the jobs! Hello! Someone found a brain on the sidewalk somewhere? Send it to the premier office.
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Filthy
04:56 PM on 02/28/2012
If this is an issue why don't we just print more money? Isn't now a good time to crank up the presses and pay down the debt?
04:38 PM on 02/28/2012
Only Canadians can complain that their money is worth too much. Don't you like being able to buy Orange juice? The unemployment rate is probably the lowest it has been compared to our Southern neighbours. There is job growth in Sask, Alberta. No use waiting around thinking you will keep making $50 per hour on an assembly line though. The ones who are most burned are the retail employees making low wages and paying high taxes to feed Dalton's friends.
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SayBlade
This micro bio intentionally left blank.
05:17 PM on 02/28/2012
And Harper's friends too.

The real unemployment rate in Canada is somewhere around 17 percent.
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The Canadian
Stop Harper
04:21 PM on 02/28/2012
Vote Harper for a Strong Economy and More Jobs....elsewhere.

In Canada, you'll probably only be able to afford to eat dogfood by the time Harper is done, and Harper's cronies will still claim you are lazy and entitled because you think it is a right to be able to eat.
05:03 PM on 02/28/2012
You are so right.

I cannot believe so many (of the so few that voted) voted for Harper.
04:09 PM on 02/28/2012
I hope everyone in Ontario who voted for the Cons are happy with the result!! Stevie boy could care less about your well being.
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piceaglauca
The picture says it all....
03:53 PM on 02/28/2012
You can't have it both ways. You want services then you need wages to pay for them through taxes. If you don't want services then you can work for lower wages. If you were in Mexico and wanted some work done on your house. The cost difference from here to there is unbelieveable but are you prepared to live the same way? A beer is 2 for one on the beach or less than 100 pesos. Here in a bar (no beach) 5 to 6 dollars. A bottle of wine from Chile $4 and here $15. A tip there 20 pesos, a tip here 10-15%. Gas is nationalized and far cheaper than here by the litre. Sure some things are more expensive there but the day to day living is not. Apartment rent is $3000 to $4000 pesos. Here $800 dollars or more. Sure manufacturing is leaving. Peopoles wages cannot sustain many of these companies when their market is so small here and the global market with a high Canadian dollar prevents orders. People buying just don't have the money. As a final note: Canadian day trips to the states has increased tremendously over the last year. NY state has reported a balanced budget with surplus due to Canadian day trips.
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04:44 PM on 02/28/2012
Even Union workers will only buy the cheapest - ie if Air Canada has a flight $10 more expensive an Aeromexico guess which flight almost every Union worker will chose? What goes around comes around - if everything who buy is only because it is the cheapest, the manufacture of it must also be the cheapest.

I ALWAYS buy North American - why because quality is ALWAYS better. For example, a pair of mens dress shoes is now even in the best stores $150 or less. But I will only buy Ethan Allan, the last shoe made in North America. - cost $350 Difference $150 is in the trash can after two years, $350 gets re-soled for $50 every 6 or 7 years and lasts 25 years.
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piceaglauca
The picture says it all....
05:10 PM on 02/28/2012
What do you think the average salary is today?