Canada Housing Market: Toronto's Wealthy Buyers Dragging Up Home Prices For Everyone, Sotheby's Exec Says

Posted: 04/13/2012 8:10 am Updated: 04/13/2012 8:10 am

High-income buyers are a driving force behind Toronto’s booming housing market, fuelling demand for an extremely limited supply of properties in desirable areas, says one real estate broker.

According to Paul Maranger, a senior vice-president at Sotheby's International Realty, this year has seen a surge in activity in the luxury real estate market in Toronto, as buyers increasingly chase a “Manhattan type of lifestyle.”

“Toronto at the luxury level is not looking for value. They’re looking for convenience,” he said on Thursday. “Many of our clients who work in the financial district, they’re working incredible hours at the office, and they are willing to pay a substantial premium to not have to do any extra work.”

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Maranger was one of several real-estate experts made available to reporters on a conference call to discuss the BMO Spring Housing Report.

When it comes to the changing tastes of the wealthy, Maranger says the desire to walk to restaurants and the theatre is putting added pressure on properties in the city centre, and particularly single-family homes, which have become increasingly rare in Toronto due to a lack of available space.

Compared to the same period last year, Maranger says sales of “luxury” single-family homes ($2 million or more) in Toronto have so far increased by more than one-third, from 95 to 128.

Demand has been particularly strong along the subway lines, says Maranger, who cited the recent sale of a home in the Summerhill neighbourhood for more than $300,000 over the asking price as evidence of this trend.

“For a city the size of Toronto, we are grossly under-serviced from a subway perspective,” he said. “What we’ll see as a result of that, and what we’re seeing now, is a disproportionate demand, particularly along the Yonge subway corridor. Buyers are willing to pay a substantial premium to be on that line, and certainly on the [Bloor-Danforth] line.”

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This increase in activity at the upper-end is rippling through the real-estate market, he says, pushing up prices of single-family dwellings across the city.

“There certainly is a Domino effect in the marketplace,” he said, noting that demand for detached homes just under the luxury level has grown feverish, with bidding wars and multiple offers becoming increasingly common.

“To get into the marketplace now [...] the entry level price point is about half a million dollars, which is a substantial amount of money,” he added.

This observation adds weight to warnings of some observers, who have argued that growing income inequality may be ratcheting up house prices on the whole, and pricing low and middle-income earners out of the city centre.

Demand for single-family homes at the high-end combined with what Maranger describes as the tightest market he has seen in 15 years, has contributed to a boom in condo developments.

The recent increase in condo construction -- and dampening demand in the formerly white hot Vancouver market -- have prompted some to question the fundamentals of the Toronto market. But Maranger predicts activity at the high end of the market will remain strong.

“We have an incredibly strong base of high-income households who work predominantly in the financial district, and in financial law, education and health care,” he said. “From a mid-to long-term perspective, Toronto is going to hold itself in very good stead in the luxury market.”

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High-income buyers are a driving force behind Toronto’s booming housing market, fuelling demand for an extremely limited supply of properties in desirable areas, says one real estate broker. Acc...
High-income buyers are a driving force behind Toronto’s booming housing market, fuelling demand for an extremely limited supply of properties in desirable areas, says one real estate broker. Acc...
 
 
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01:29 PM on 04/17/2012
So is anyone asking the question where'd all these millionaires come from in the last 10 years? Spin-offs are not always better than the original, but "Housing Crash: Canada" is probably going to be better than the original US version.
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HUFFPOST SUPER USER
nikki717
War...what is it good for?
08:09 PM on 04/14/2012
Great!! just what the average family starting out needs.
02:43 PM on 04/14/2012
Having no foreign ownership restrictions nor taxes is absolutely what's driving up our prices. Money is fleeing Europe and Asia and the Middle East and parking here. In West Vancouver there are whole streets of empty 20 million dollar "Piggy Banks".
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Mike Keohane
10:36 AM on 04/14/2012
I guess you have a viable central Toronto where incomes are high and people who work there are willing and able to afford to live there. Sounds likely a fairly healthy situation to me.
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turkeylurky
Just keepin it real........
05:22 AM on 04/14/2012
We just sold our home in the GTA for approx $70K more than we would have expected a year ago.
Thank you "Wealthy Buyers"...
01:30 PM on 04/17/2012
Hope you didn't use the profit to "climb the real estate ladder".
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TT Esty1
Failure is a temporary condition.
02:52 AM on 04/14/2012
Hate to say this but Canadians are doing in Florida, Arizona and Nevada what the Chinese are doing in Ontario and BC. Can't afford to live in Toronto or Vancouver, then, move to Winnipeg or Regina. Come on people, innovate. That's what the Chinese are doing.
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07:47 AM on 04/14/2012
but they save, save, save,
not our national past "time" is it?
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cameron d
Good Guys Win
09:17 AM on 04/14/2012
The problem is that people who live in Toronto or Vancouver, such as myself, don't want to live in Winnipeg or Regina. I want to live in a 24/7 City. When other places start doing that maybe I'll reconsider.
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TT Esty1
Failure is a temporary condition.
05:36 PM on 04/14/2012
Yes, I understand that and so we have to pay the price for our luxury or wants. I have friends in Winnipeg who sped 6 months a year at their place outside of Phoenix. For me that would be from one dead zone to another but they love it.
03:05 PM on 04/13/2012
Raise interest rates and you will see prices come down pretty quick.

Immigration into Canada is also driving prices higher, supply and demand.

Inflation is playing a role as well, a good house could be had for $120K 25 yrs ago, even 10 yrs ago decent in the low $200's
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Mr e MaN
Political Atheist
07:41 PM on 04/13/2012
Inflation has little to do with the prices the cause is speculation just look south to see how well that turned out.
09:40 AM on 04/14/2012
Speculation requires banks loans, bank loans create inflation.
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04:42 AM on 04/15/2012
I'm really not sure what you could have bought in Toronto in 2002 for $250k, unless it was a 1-2 bedroom condo, outside of the core. I was looking at that point, and there were no single family homes anywhere near that low unless they were very poorly maintained/falling down and tiny.
02:10 PM on 04/13/2012
Why is Canada the only Country that sells it's assets off to outside investors with no benefit to existing Cnadians, Follow Austrailias model you can buy homes and land but not until after a rigorous review and penalties are paid for living outside of the country. This soon will be a country owned by others where the only people that can't aford to live here are Canadians. How can anyone not make at least 3X minimum wage and capable of walking to work own a house in Canada this is Ridiculous.
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Mr e MaN
Political Atheist
01:59 PM on 04/13/2012
Canandians dont have the balls to stand up and stiop this madness. There is money laundering from China with spurious investments pricing actual Canadiians out of the market. Deals are way way better in America so one has to wonder why here? We don't have the gumption to demand higher taxes on non residents and demand more information from these 'investors'

Ultimately the bubble will pop and is already unwinding in parts of Canada. as the case of Bo has shown things, are very suspect when communist millionaires come flocking over hear with illegally stuffed wallets.
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Omega2012
12:13 PM on 04/13/2012
Ha ! Another speculator bubble cycle! Good luck getting your overpriced investment back.
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kloche
living the fast life, here on my couch
12:05 PM on 04/13/2012
Correction
I swear only the rich COULD live in this country.
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kloche
living the fast life, here on my couch
12:04 PM on 04/13/2012
It's like Vancouver when all the rich Hong Kong expats descended and exploded the market. I swear only the rich should live in this country.
12:03 PM on 04/13/2012
People keep denying market forces,saying they are artificial and the model will fall apart. Our Mayor wants subways to make homes outside the core more accessible. As long as getting around Toronto continues to get harder and harder and gas prices keep going up, homes in the core will continue to rise in value although not at the current rate. When a husband and wife both have to get to and from work everyday and this can take over one hour each way, people will pay a premium to reclaimed precious time with their families if they can afford it. Home ownership in Toronto hads proven to be the best investment an average person can make, even though you are not supposed to buy your home as an investment. Vancouver prices are ridiculous because of high demand from Asian buyers. That trend could change.
11:07 AM on 04/13/2012
Let the poor have LRTs. Subways and electric cars for the Manhattan types.
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Norma Ward
08:51 AM on 04/13/2012
This is what it looks like when a housing market implodes:

http://viableopposition.blogspot.ca/2012/04/vancouver-vs-los-angeles-real-estate.html

Median home prices as a multiple of household income in Los Angeles reached a peak of 11.4, just above the multiple of 10.6 currently found in Vancouver's market. Since 2006, L.A. homes have dropped in value by nearly 45 percent and the median multiple has dropped to a still relatively unaffordable 5.7.

Welcome to Toronto's future.
11:13 AM on 04/13/2012
Interesting comparison. There is always the Earth Quake to lower property values. It no longer makes any sense to me. All I can think is the prices in Urban Canada are driven by 50 year olds who are spending their inheritance on homes thinking they are good investments and foreign money. .
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Mr e MaN
Political Atheist
02:02 PM on 04/13/2012
Partially right house horniness is powerful and so is the mantra 'it is different here/this time' Norma is correct it will implode.