04/24/2012 11:50 EDT

Free Wi-Fi For Dog Poo: Mexican Initiative Works By Reward

Dogs may be able to help humans in any number of ways, but one thing that will never change is how humans need to help dogs -- namely, by picking up their poop.

One company that specializes in picking up dog droppings, Doody Calls, recently estimated that American dogs alone let go of 10 million tons of dog poop a year. The company also found that 40 per cent of dog owners don't pick up their pets' poop at all.

In Mexico City, this issue has prompted a campaign by advertising agency DDB Mexico with a Pavlovian-style notion: Offer free Wi-Fi in public areas every time owners put dog poop into a particular bin. Though the video above looks like a satire, it's a very real initiative being rolled out in 10 parks across the city in partnership with Mexican Internet portal Terra. Owners bag the poop, put it in a bin where it gets weighed, and the park receives free Wi-Fi for the time garnered by the amount deposited (usually a few minutes).

Though meant for 'doggie bags,' the company told Creativity Online they're fine with people putting other trash into the bin -- after all, either way it keeps the area clean.

SEE: Celebrities picking up dog poop:

Celebrities Picking Up Dog Poop