05/01/2012 12:15 EDT | Updated 05/16/2012 10:59 EDT

Beauty Lies: Why You Shouldn't Always Believe What Labels Say (PHOTOS)


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Ever picked up a beauty product to read the label and scoffed at the ridiculous claims it makes: "use and dark under eye circles will disappear," "instant results," "100 per cent all-natural?"

Do any of these claims really have validity?

According to Dermalogica skin therapist Amanda Matcham, no. If a label promises too much, the product may be too good to be true.

Here are 10 "beauty label lies" to look out for.

Beauty Label Lies