Ikea can be a complete nightmare to visit: it's always busy, you can very easily get lost wandering the showroom and trying to find a product by its Swedish name is next to impossible.
So this Monday, we're honouring a man who's made a trip to Ikea seem downright dreamy: Brad Go.
The New York-based musician recently posted a video to YouTube that sees him frolicking through an Ikea store while trying to woo a gal using the names of Ikea furniture.
Click through the video's lyrics for a handy translation of what the company's Swedish brand names mean.
Still, this one has to be our favourite.
Check out the video above, and some of the latest looks from Ikea's new line in the below slideshow.