To shave or not to shave, that's one beauty question that plagues men.

According to a new survey by BIC Flex 4, a surprising 93 per cent of men shave either the same or more often in the summer. Why? It could be because the majority of Canadians want a smooth-faced, well-groomed guy (especially at work). Or perhaps it has everything to do with attracting lady love: when it comes to kissing, almost two-thirds of women (62 per cent!) say they prefer their guy to have a soft, smooth face.

What's interesting, is facial hair isn't viewed equally across the country. Ninety-five per cent of the survey's respondents in Alberta say being well-groomed at work is important -- ahead of the national average of 88 per cent. And French-speaking Canadians are among the most ardent anti-scruffers -- 71 per cent of them want their skin to be smooth.

So what's a guy with a beard to do? It appears, it's time to get shaving (screw that hipster look!).

Here are some tips on how to get the perfect shave from BIC's shaving experts.

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  • Shave In The Morning

    Your skin is at its best after a night's rest.

  • Wash Your Face First

    Clean skin will help prevent infection if you cut yourself during the shaving process.

  • Use Hot Water

    Humidity and warmth increase skin elasticity and soften the toughness of hair.

  • Apply Shaving Cream Or Gel In A Circular Motion

    This softens and lifts your hair and smooths the skin for a closer shave with less irritation.

  • Use Both Hands

    One to hold the razor; the other to pull and stretch your skin. Razors with rubber guards gently stretch the skin for a more precise shave as well.

  • Hair Grows In Different Directions

    Always shave with the grain, then follow up with a swipe or two against.

  • Control Is Key

    Use short strokes. Don't press too hard. Blades that have a pivoting head can help to distribute pressure and easily follow sensitive contours of the face to prevent scratching.

  • Don't Forget To Rinse

    When you're finished, rinse your razor under hot running water -- it's the most hygienic and effective way to clean it.

  • Splash Your Face With Cold Water

    This will close up your pores.

Shave In The Morning
Your skin is at its best after a night’s rest.

Wash Your Face First
Clean skin will help prevent infection if you cut yourself during the shaving process.

Use Hot Water
Humidity and warmth increase skin elasticity and soften the toughness of hair.

Apply Shaving Cream Or Gel In A Circular Motion
This softens and lifts your hair and smooths the skin for a closer shave with less irritation.

Use Both Hands
One to hold the razor; the other to pull and stretch your skin. Razors with rubber guards gently stretch the skin for a more precise shave as well.

Hair Grows In Different Directions
Always shave with the grain, then follow up with a swipe or two against.

Control Is Key
Use short strokes. Don’t press too hard. Blades that have a pivoting head can help to distribute pressure and easily follow sensitive contours of the face to prevent scratching.

Don’t Forget To Rinse
When you’re finished, rinse your razor under hot running water -- it’s the most hygienic and effective way to clean it.

Splash Your Face With Cold Water
This will close up your pores.