It's the three little words that can either be a relationship milestone or prove to be the exact opposite: I love you.

And guess what — men are more likely to say it first. A recent study conducted by online dating site WhatsYourPrice.com, found that men — at least 76 per cent — say 'I Love You' first.

“Men are often perceived as emotionally reserved compared to women,” said Brandon Wade, CEO and founder of WhatsYourPrice.com, a date bidding site, in a press release. “This survey completely contradicts this stereotype, proving that men are as emotionally invested as women in any serious relationship," he says.

But where do these men drop the L-bomb? The study found that 81 per cent of men said it in a private setting (often in the bedroom), 11 per cent said it over a phone call or text and eight per cent said it in a public setting. Thirty per cent of women, on the other hand, end up saying "I love you," in a bedroom or private setting and 67 per cent of us say it over text messages or phone calls.

And let's not jump to conclusions right away people. A January study found that men do say 'I love you,' first — but not for the right reasons. The study by Pennsylvania State University found men were only trying to get their partners in bed, according to The Daily Mail.

For whatever the reason may be for saying 'I love you' first, most us don't say it right away. Another survey revealed that most people don't actually exchange the three words until they reach date 14. Are you surprised by these results? Let us know in the comments below.

ALSO: 8 relationship tips for singles that don't suck:

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  • Making The First Move

    <strong>BY THE NUMBERS:</strong> According to the survey, 63 per cent of women have asked men out on the first date. <br><strong>SHOULD YOU?</strong> <a href="http://www.yourdatecoach.com/" target="_hplink">Dating coach Christine Hart </a>says about 10 years ago, this would never be the case but these days women shouldn't be afraid to make the first move. "We have found a middle ground. If you're asking a man out in a confident and direct way, men are becoming more open to it."

  • Political Preferences

    <strong>BY THE NUMBERS:</strong> According to the survey, 85 per cent of women have dated someone outside of their political beliefs.<br><strong>SHOULD YOU?</strong> To keep conversations interesting, why wouldn't you? Hart says if you are dating someone who has different political values, make sure you communicate your values within the first few dates. "If you can focus more on where you agree, you could find yourself having the same moral values and ethics." Also, avoid anyone who doesn't respect your beliefs.

  • Healthy Number Of Dates

    <strong>BY THE NUMBERS:</strong> According to the survey, 70 per cent of Canadians have gone on two or more dates in the last year.<br><strong>SHOULD YOU?</strong> "I think this is a great average," Hart says. If you're looking to get back into the dating scene, Hart says coffee dates are easy ways to get back into the game -- don't wait around for a year for dates to happen.

  • Kissing On The First Date

    <strong>BY THE NUMBERS:</strong> According to the survey, 44 per cent of Canadians wait until the second date to lock lips.<br><strong>SHOULD YOU?</strong> "If there is any kissing on the first date, it should be on the cheek," Hart says. Locking lips on the second date is fine -- often couples find themselves short on time during their first date, which leads to awkwardness during a goodbye kiss at the end of the night, Hart says.

  • Kissing...And Telling

    <strong>BY THE NUMBERS:</strong> According to the survey, 89 per cent of Canadians admitted to telling someone else about their dates.<br><strong>SHOULD YOU?</strong> Make sure you have a few close friends you're willing to share secrets with -- a best friend or a family member for example. "You don't want to go to work and tell five people about your date, you're going to get a mix of opinions that can confuse you," Hart says.

  • Love At First Sight

    <strong>BY THE NUMBERS:</strong> According to the survey, 66 per cent of Canadians believe in love at first sight.<br><strong>SHOULD YOU?</strong> Well, this one is tricky. Some people do and some people don't Hart says, but more importantly, never let a bad date get you down. "Don't worry if it isn't love at first sight, sometimes you need at least four dates until you to know someone," she says.

  • Moving In...Too Soon?

    <strong>BY THE NUMBERS:</strong> According to the survey, 31 per cent of Canadians would move in with their partners after less than one year of dating.<br><strong>SHOULD YOU?</strong> "This is a nice low number. I think you need to know somebody through four seasons before you start sharing places," Hart says.

  • Split The Bills

    <strong>BY THE NUMBERS:</strong> According to the survey, 12 per cent of Canadian women say they would never pay for the bill.<br><strong>SHOULD YOU?</strong> Never pay? You want to be in a relationship right? Even if you want your partner to pay for the first date, Hart says being in a partnership is communicating to one another -- and offering to pay for a meal or plan a date is always a nice gesture.