According to estimates, the beauty market is worth some $59.8 billion in the U.S., with the average woman spending roughly $12,000 annually on grooming.
(Which, it should be said, is a far cry from celebrities like Kate Middleton and Jennifer Aniston who reportedly spend $37,728 and $141,037 on their beauty regimes, respectively.)
But outside of looking good, is there any benefit to all this primping and prepping and spending? Are we any happier, as a society, because we keep up our appearance?
This infographic from Feel Unique holds some of the answers. It tries to analyze whether there's any sociological benefit to being attractive.
Take a look and let us know what you think at @HuffPostCaStyle. You can also scroll down for a list of Canada's happiest cities.
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