RW&Co. Fall 2012: New Campaign Features Alexandre Burrows, Nico Archambault And Jeremy Gutsche

10/04/2012 08:32 EDT | Updated 03/11/2013 05:12 EDT

There's no better way to attract attention to your company's clothing campaign than to fill it with the hot faces of men/women we love. Which is exactly what RW&Co. has done to show off their fall 2012 collection.

They've recruited three famous male faces -- Alexandre Burrows (a Vancouver Canuck), Nico Archambault (a choreographer) and Jeremy Gutsche (of Trend Hunter fame) -- to showcase their wears. They've even interviewed the gentlemen and given us a behind-the-scenes look their lives. The full campaign dubbed 'Perform At Your Best' can be viewed on RW&Co.'s website.

But here, just for you, is a sneak peek of what you can expect.

RW&Co.'s 'Perform At Your Best' Campaign

And here's a look at some of RW&Co.'s fall fashions.

RW&Co. Fall 2012 Collection