10/04/2012 08:32 EDT | Updated 03/11/2013 05:12 EDT

RW&Co. Fall 2012: New Campaign Features Alexandre Burrows, Nico Archambault And Jeremy Gutsche

There's no better way to attract attention to your company's clothing campaign than to fill it with the hot faces of men/women we love. Which is exactly what RW&Co. has done to show off their fall 2012 collection.

They've recruited three famous male faces -- Alexandre Burrows (a Vancouver Canuck), Nico Archambault (a choreographer) and Jeremy Gutsche (of Trend Hunter fame) -- to showcase their wears. They've even interviewed the gentlemen and given us a behind-the-scenes look their lives. The full campaign dubbed 'Perform At Your Best' can be viewed on RW&Co.'s website.

But here, just for you, is a sneak peek of what you can expect.

RW&Co.'s 'Perform At Your Best' Campaign

And here's a look at some of RW&Co.'s fall fashions.

RW&Co. Fall 2012 Collection