The site, which offers up the same products as Sephora.com, includes Canadian pricing and free shipping over $75. It's also bilingual.
"Since 2004, we've opened 38 stores, including a new home for our first Canadian store at Eaton Centre and a flagship in downtown Montreal on Sainte Catherine. All our initiatives are focused on revolutionizing the Canadian beauty retail landscape. Transforming our stores and launching Sephora.ca are significant components of our arsenal to achieve this," says Philippe Pinatel, Country Manager and Senior Vice President, Sephora Canada.
It's a move many people, who've flocked to Sephora stores south of the border, are certainly excited about. Across the Twitterverse, beauty junkies have been expressing their excitement in 140 characters.
Christine Laroche at @ChristineisMe Tweeted, "Sephora.ca launches -- shipping is now $7.95 (free over $75) -- and I will finally make an Obsessive Compulsive Lip Tar mine! #happyday." Another Tweet from @tonpetitlook showed the same enthusiasm: "Sephora.CA? OMG OMG OMG OMG! ENFIN!"
Will you shop at the new site?
Check out some of Sephora's best-selling products.
Yves Saint Laurent TOUCHE ÉCLAT - Radiant Touch, $50
Sephora's Urban Luxe Mini Bag Makeup Palette, $18
T3 Featherweight Luxe 2i, $280
St. Tropez Self Tan Bronzing Mousse, $38
Stila Stay All Day Waterproof Liquid Eye Liner, $26
Smashbox Camera Ready BB Cream SPF 35, $50
Shiseido Benefiance WrinkleResist24 Intensive Eye Contour Cream, $65
Shaveworks The Cool Fix, $11
Oscar Blandi Pronto Dry Shampoo, $13
Origins Plantscription Anti-Aging Serum, $69
Nars Blush, $32
Laura Mercier Artist's Palette For Eyes, $60
Dior Mascara, $31
Clinique Even Better Eyes Dark Circle Corrector, $49