After receiving over one million views on their first "Remember To Breathe" video, Travel Alberta debuts its second round of videos to showcase Alberta.
The agency travelled to all corners of the province to inspire travel enthusiasts around the globe to remember to breathe, it said in a statement.
“For the next phase of our brand campaign, we tapped into our strongest resource: members of Alberta’s tourism industry,” says Bruce Okabe, Chief Executive Officer at Travel Alberta in a press release.
“Our new visual content showcases hidden gems and lesser-known stories from all corners of the province, while delivering on our brand promise to create goosebump moments for our visitors.”Story continues below..
The new brand content will be used in marketing campaigns around the world and aims to showcasing Alberta's breathtaking beauty to potential visitors.
The first "Remember To Breathe," video received applause from around the globe and was named the best tourism video at the International Tourism Fair In Berlin, an equivalent of the tourism industry's "Oscar," Travel Alberta said.
Tourism accounts for more than $5 billion to the province's economy annually.
And how could it not in a province this beautiful?
WATCH: The First Remember To Breathe Video