STYLE

Hurricane Sandy: American Apparel Offers Ill-Timed Sale

10/30/2012 12:57 EDT | Updated 03/11/2013 05:02 EDT

The perfect time to offer a sale to customers is, of course, in the middle of a hurricane, right?

Late Monday night, as much of the eastern U.S. seaboard was being pelted by the winds, rain and waves of Hurricane Sandy, several retailers were sending eblasts to their customers to let them know they were holding inclement weather sales. The most prominent notice came from American Apparel. The ad, which featured the verbiage, "In case you're bored in the storm, 20% off everything for the next 36 hours," was reportedly sent to fans of the retailer in the exact states where Hurricane Sandy was set to do the most damage -- New Jersey and New York (among others).

Notice of the sale drew the ire of many a Twitterer, including @MikeFerri who said, "American Apparel is pathetic." Not to be outdone, @buzzbishop said, "@americanapparel will soon be hiring a new marketing director. Yes, they just email blasted a 'Hurricane Sandy Sale.'"

But it wasn't just American Apparel who posted a "Hurricane Sandy" deal on their website. Complex.com has a list of "11 Hurricane Sales Worth Taking Advantage Of." Discounts of note involve Asos, Club Monaco and Levi's.

This isn't the first time American Apparel has come under fire for a marketing campaign. Some of the company's ads have been banned in the U.K. for being too exploitive and provocative while others have been criticized for being overly Photoshopped.

Take a look at the eblast that was sent to U.S. American Apparel customers and let us know what you think:

hurricane sandy american apparel

Here's some of the Twitter reaction to the sale.

Backlash against American Apparel

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