If the latest fashion unveiling out of Alberta is any indication, we can safely say that Twitter is ubiquitous.
The concept behind the tweet dress was simple: Calgarians were asked to send tweets answering the question "What's in style in Calgary?" with the hashtag #StyleYYC to Tourism Calgary's Twitter account, @Calgary. They sought answers not just about fashion, but also what's stylish about Calgary's foodie scene, architecture, nightlife, attractions, music and people.
After collecting hundreds of tweets, they were handed over to Hardy, who was tasked with creating an outfit suited for the runway.
"People obviously referenced western and cowboy quite a bit," Hardy told the Calgary Herald.
This was the end-product:
According to the Calgary Herald, Hardy worked with tweets like "diamonds in denmin" and "rough luxe," to create the dress. The six-piece ensemble included spats, denim stretch pants, a ruffled skirt, a leather bustier showcasing Calgary's skyline, a sweater that feature a Calgary Stampeders logo and a hooded top.
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"A lot of people tweeted about the mix of cosmopolitan and nature, so the ruffles [in the skirt] are meant to represent the mountainous ranges. And there was a tweet about wintery nights and dirty snow and that's where the colour palette came from," he said.
We think the idea behind the tweet dress is cool, but we're not sold on whether this is the dress we want represent Calgary style. What do you think? Do you like it or do you think it's ugly? Let us know in the comments below.