If you think makeup trends are only about colour, think again. Facial features, too, fall in and out of fashion—and the ’00s craze for plump, Angelina Jolie-style lips has shifted to an obsession with longer, darker, thicker lashes (just ask the Kardashians).

The appeal isn’t hard to explain, says Anna Nenoiu, a makeup and hair artist with Page One Management in Toronto.
“Every woman knows that emphasizing her lashes brightens her eyes and makes them look bigger. No matter what your age, it gives you a more dramatic, seductive, pulled-together look.”

Related: Go for blush and lush lashes in your 50s

A-listers, of course, have always known this. Twiggy, Sophia Loren and Elizabeth Taylor were all famous for their fluttery fringes, and Nenoiu asserts that no modern starlet, from Katy Perry to Gwyneth Paltrow, would dare grace a red carpet without a set of extensions or at least falsies.

Faux lashes are not only fueling the growth of a $1-billion eyelash-enhancing business, but their sales have also steadily climbed while other cosmetic categories have been flat. Although much improved, the glue- on technique is not new. It dates back to about 1916, when the film director D.W. Griffith commissioned a wigmaker to fashion the first pair of false lashes from human hair and gummed them to leading lady Seena Owen’s eyelids.

Related: The Only Beauty Tips You'll Ever Need

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  • Freeze Your Eyeliner

    Does your eyeliner constantly crumble while putting it on? Our friends at <a href="http://www.youbeauty.com/face/galleries/tips-to-stay-beautiful#3">You Beauty</a> recommend leaving it in the freezer for 15 minutes prior to applying your makeup. It should glide along your lash line seamlessly after that.

  • Shave With Conditioner

    If you're out of shaving cream, lather your legs with conditioner instead of soap. Conditioner will soften the hair on your legs making it easier to shave (and it will leave your skin feeling extra silky). Source: <a href="http://www.youbeauty.com/face/galleries/tips-to-stay-beautiful#4">You Beauty</a>

  • Rinse Hair With Beer Or Vinegar

    Rinsing your hair with beer helps restore moisture to your locks while using vinegar will up the ante in shine. Soak your hair in either liquid (not at the same time) for a few minutes, then rinse with cold water. Source: <a href="http://www.youbeauty.com/face/galleries/tips-to-stay-beautiful#5">You Beauty</a>

  • Turn Up The Heat

    For curlier, flirtier lashes, the experts at <a href="http://www.youbeauty.com/face/galleries/tips-to-stay-beautiful#2">You Beauty</a> recommend heating your lash curler with a hair dryer for five to eight seconds before curling them.

  • Use Ice Cubes To Keep Fat, Acne and Wrinkles At Bay

    The experts at <a href="http://www.youbeauty.com/face/galleries/tips-to-stay-beautiful#6">You Beauty</a> recommend massaging an ice cube over your face until it melts. Do it every night before bed and keep fat cells, acne and wrinkles under control.

  • Make Your Manicure Last.. And Last

    Before applying nail polish, wipe nails with an acetone-based cleanser. Essie Weingarten, founder of <a href="http://www.essie.com/">Essie Cosmetics</a>, told the pros at <a href="http://www.redbookmag.com/beauty-fashion/tips-advice/manicure-tools-and-treatments#slide-4">Redbook</a> that cleaning excess dirt, oil or moisturizer from your nails will ensure that the polish adheres properly. Follow the rest of these tips at <a href="http://www.redbookmag.com/beauty-fashion/tips-advice/manicure-tools-and-treatments#slide-4">Redbook</a> and your perfectly polished manicure will last for a week and a half.

  • Soothe Your Stomach.. And Your Face

    Apparently Pepto-Bismol isn't just a stomach soother, it can also be used as a facial mask. It contains bismuth subsalicylate, which is commonly found in facial creams. In an interview with <a href="http://www.readersdigest.ca/health/beauty/6-weird-beauty-tips?id=5">Reader's Digest</a>, <a href="http://www.skinworks.ca/our-team/dr-frances-jang">Dr.Frances Jang, a dermatologist</a> at <a href="http://www.skinworks.ca/">Skinworks</a>, recommended spreading two teaspoons of Pepto-Bismol on your face, then letting it dry for 15 to 30 minutes before rinsing it off with warm water.

  • Apply Sunscreen Daily

    Wear sunscreen every day, rain or shine. Even when it's cloudy. According to the <a href="http://www.aad.org/media-resources/stats-and-facts/prevention-and-care/sunscreens">American Academy of Dermatology</a>, 80 per cent of the sun's ultraviolet rays pass through the clouds.

  • Don't Neglect Your Elbows

    It's easy to forget about your elbows, but they need just as much protection and care as other parts of your body. Cure dry elbows by massaging <a href="http://bio-oilusa.com/en-us/">Bio-Oi</a>l onto them daily. You'll see and feel softer elbows in at least two days.

  • Lighten Hair With Chamomile Tea And Lemon Juice

    In an interview with <a href="http://www.readersdigest.ca/health/beauty/6-weird-beauty-tips?id=5">Reader's Digest</a>, Popie Poulos, hairstylist and owner of <a href="https://plus.google.com/108355367519345999757/about?gl=ca&hl=en">The Salon</a>, recommends rinsing your hair with a mixture of chamomile and fresh lemon juice instead of conditioner to permanently lighten your tresses. Allow your hair to dry while sitting in the sun or use a blow dryer — the heat will lighten your locks.

  • De-Puff Your Eyes With Raw Potatoes

    In an interview with <a href="http://www.readersdigest.ca/health/beauty/6-weird-beauty-tips?id=3">Reader's Digest</a>, Dr.Frances Jang, a dermatologist</a> at <a href="http://www.skinworks.ca/">Skinworks</a> recommends using raw potato slices to soothe your eyes. She says they are astringent which means they help decrease water retention and they also contain the enzyme catalase which helps lighten dark under eye circles. First, wash and peel a potato. Cut two slices and place one on each eye for 10 minutes. Lay down, relax and let the potatoes work their magic. Rinse the eye area gently with lukewarm water when you're done.

  • Maximize The Lifespan Of Your Blow Out

    We love walking out of the salon with a fresh blow out, but how do you prevent your locks from going limp in the days after? The experts at <a href="http://www.allure.com/beauty-trends/blogs/daily-beauty-reporter/2011/11/surprising-tricks-for-making-a-blowout-last.html">Allure</a> say plan early. Your hair naturally secretes oil so be two steps ahead and spray your roots with dry shampoo before you start producing oil. This way the dry shampoo will absorb any moisture before it weighs down your tresses. Also make sure you protect your hair from moisture (rain is sure to ruin your mane) and touch up your blow out in the morning using a hair dryer and round brush. It will give you an instant boost of volume.

  • Countouring Creates Dimension

    The trick to achieving a chiseled celebrity-like face is to contour (Angelina Jolie cheekbones, anyone?). Your face is three dimensional so applying foundation in a single tone will only make your face appear flat. Add a highlighter to areas of your face that would usually catch light but create enough shadow to emphasize your jaw line and cheekbones. For tips on how to contour your face according to its specific shape, visit <a href="http://www.totalbeauty.com/content/gallery/contouring-face-shape/p105682/page4">Total Beauty</a>.

  • Say Goodbye To Makeup Sponges

    Makeup sponges help you apply make up, but not without a cost. They usually soak up more liquid foundation than what ends up on your face. The result? You're wasting foundation and constantly buying new sponges. The fix? Get a foundation brush. You waste less foundation and it allows for a more even and precise application than a sponge would.

  • Avoid Overly Rosy Cheeks

    Giving yourself a natural glow avec blush is an in look for spring. But you'll want to avoid brushing on too much (lest you look like a clown). So always start your blush line two finger widths away from your nose and only apply it on the apples of your cheeks. This will ensure you create a natural glow without going overboard.

  • Keep Misbehaving Brows In Check

    Spritz an old toothbrush or a clean mascara wand with hairspray, then brush brows and style them as desired. Even the most hard to tame brows will fall in line with this trick. Source: <a href="http://shopping.yahoo.com/news/44-timeless-beauty-tips-000000915.html">Yahoo Shopping</a>

  • Applying False Lashes

    Adding extra eye fringe amps up the glam instantly. First, take your falsies and loosen them by gently flexing the eyelash band, then curl your natural lashes to make sure your falsies line up with your actual lash line. Apply glue on your falsies using a Q-tip. Using tweezers (or finger tips if you feel that gives you more control), place your falsies as close to your lash line as possible. Let your lashes dry for a minute before you add a coat of mascara (this is optional). Source: <a href="http://www.makeup.com/article/how-to-apply-false-eyelashes/">Makeup.com</a>

  • Toothpaste Zaps Pimples

    You've heard it before — don't pop your zits! The folks over at <a href="http://www.dailyglow.com/how-to-get-rid-of-a-zit-fast-easy-home-remedies.html">Daily Glow</a> suggest applying a bit of toothpaste to a pimple before bed and washing it off with warm water when you wake up in the morning. They say that toothpastes draws impurities out of clogged pores and dries the skin with shrinks the pimple. Opt for organic toothpastes rather than gel toothpastes which don't work as well.

  • Blot Away Excess Oil

    Do you start the morning with matte, fresh-looking skin only to find that by the time 5 p.m. rolls in you're a shiny mess? If you have oily skin then blotting papers are a beauty godsend. Don't use powder to soak up the oil. Using too much periodically throughout the day will make your skin appear cakey because you're just layering makeup on top of more makeup. Opt for blotting papers instead. They will soak up all the oil. We love <a href="http://www.sephora.com/blotting-papers-P312902?skuId=1411735">We love Sephora's blotting papers.</a>

  • No Makeup Remover? Try Lotion Instead

    If you're out of makeup remover, use body lotion to get rid of makeup. It works especially well on tough mascara.

  • Create Fuller Lips

    If you're tired of having thin, pursed puckers, extend your lip line using a neutral-toned lip liner. Then apply lipstick over top. Be careful though — don't extend your lip line too much.

  • Lashes For Miles

    Curl your lashes both before and after applying mascara for longer lashes. You may want to re-curl them throughout the day to get some extra lift, just remember to be gentle when you apply pressure with your curler.

  • Don't Pop It

    No, no, no! Don't pop your zits. Not only does it increase the chance of scarring, it's also likely that you will worsen the blemish and spread bacteria to other places on your face which could give rise to another breakout.

  • Stop Your Hair Colour From Fading

    If you've just had your hair dyed, the last thing you want is for the colour to fade. One surefire way to prevent such a mishap from happening is to use a deep-conditioning treatment once a month. This will help lock in colour and has the added benefit of staving off dry and damaged locks.

  • Use A Flat Iron To Create Waves

    Flat irons are amazing tools with multiple uses. Not only can you use it to straighten your hair, you can also create tight curls or soft romantic waves.

  • Exfoliate Your Lips

    Dry, flaky, chapped lips are the worst canvas for lipstick. To ensure that your puckers are in perfect pout condition, the experts at <a href="http://thebeautydepartment.com/2012/06/diy-lip-smoothie/">The Beauty Department</a> recommend exfoliating your lips. To do this, apply lip balm to your lips, then using a toothbrush or clean mascara wand, scrub your lips (don't be too rough). Then, use a tissue to wipe away excess flakes and voila! You'll have a perfect pout in no time.

  • Microwave Lotion Into Luxury

    Who doesn't love a spa day? If we could go every day, we probably would, but that would also put a dent in our wallets. A quick, easy and cheaper indulgence is to put your favourite lotion in the microwave for about 10 seconds. Make sure the oils in your lotion don't separate and that it isn't too hot. Apply it on to your skin and enjoy! Source: <a href="http://www.bellasugar.com/How-Make-Lotion-100-Times-Better-993220">Bella Sugar</a>

  • Exfoliate Daily

    Exfoliation is an important and easy way to buff away the dead skin cells that cover up your skin's natural glow. Use a light exfoliator, like the <a href="http://www.dermalogica.com/ca/html/products/daily-microfoliant-11.html">Daily Microfoliant from Dermalogica</a>, to freshen your face daily.

  • Know Your Shade

    When choosing a foundation, test a product on the skin near your jawline. And be sure to do it in natural light. This will ensure the foundation tone you choose for your face isn't too different from the natural shade of your neck. We really love <a href="http://www.makeupforever.com/products/hd-foundation.html#.UO7yx-RlV8E">Makeup Forever's Invisible Cover HD Foundation</a> because it comes in so many shades.

  • Uses For Old Mascara Wands

    Don't throw away your old mascara wand, it's still got a few uses left. Clean it and use it as a brow brush instead. You might even find it handy around the house — use it to unclog sinks or clean tough to reach areas in your home. Source: <a href="http://www.athriftymrs.com/2012/02/8-uses-for-old-mascara-wands.html">A Thrifty Mrs</a>

  • Wear Pantyhose Or Tights

    What's worse than having to wear a skirt with absolutely no time to shave your legs? We've all been there. The hassle free fix for this is to wearing pantyhose or tights (try a patterned pair for something new). It will disguise stubble as well as any blemishes on your stems.

  • Tweezing Tips

    Before you tweeze, make sure you soften your skin by dabbing a cotton ball soaked in warm water or cream. When you start tweezing, do so in the direction of your hair's growth. Source: <a href="http://shopping.yahoo.com/news/44-timeless-beauty-tips-000000915.html">Yahoo Shopping</a>

  • Camouflage Grey Hair

    If you want to camouflage some strands of grey hair on the go, the folks at <a href="http://www.realsimple.com/beauty-fashion/makeovers-tips/timesavers/fast-beauty-00000000040261/page3.html">Real Simple</a> suggest using mascara if you have dark hair. For blondes or redheads try dusting your roots with bronzing powder.

  • Cut Back On Pedicures

    Save money on your beauty routine by taking care of your feet on a daily basis. Simply scrub your foot with a pumice stone each morning in the shower. Once you step out and dry off, apply a moisture cream to your feet. This will increase the amount of time you can go without a pedicure and will keep your toes healthy and fungus-free.

  • Use Dry Shampoo

    We absolutely love dry shampoo, especially <a href="http://www.kloraneusa.com/DryShampoo.htm">Klorane</a> (we use this brand religiously). It absorbs excess oil on your strands and scalp and keeps your mane looking clean and fresh. If you don't have dry shampoo, try washing just the top of your head (or wherever there is oil), with regular shampoo followed by a quick blow dry. Your tresses will look as good as new.

  • Reduce Your Carbon Footprint

    Be beautiful and environmentally savvy while you're at it. Recycle your old beauty products by shipping them to <a href="http://www.terracycle.ca/en-CA/">Terra Cycle</a> (you can download their pre-paid UPS shipping packages online so it's completely free). They'll take your old beauty products and transform them into something new.

  • Don't Pump Your Mascara

    The experts at <a href="http://www.beautyismyduty.com/makeup-2/how-to-make-your-mascara-last-longer/">Beauty Is My Duty</a> say that you should never pump your mascara (i.e., moving the wand up and down in the tube really quickly) because it will only allow air into the tube which will cause your mascara to dry (and ultimately shorten its lifespan).

  • Apply Bronzer Evenly

    Before applying bronzer or self-tanning lotion, mix a drop or two of the solution with moisture cream. Blend using your finger or a Q-tip then apply to skin as you would regular moisturizer. This will ensure the cream blends in — and covers skin — evenly.

  • Use Oil On Your Skin.. Even If It's Already Oily

    This probably sounds crazy, but using an oil-based product to remove makeup or excess dirt from your skin can actually improve your epidermis' condition. Why? Over-cleaning stimulates the sebum glands, which causes skin to over-produce oil. Using oil-based products will have the opposite effect.

  • Avoid Chipped Nail Polish Like The Plague

    There are only two options for your nails — with nail polish or without. Do not allow your nails to be caught somewhere in the middle (there is nothing worse than nails donning chipped red nail polish). Even if you think no one else will notice, trust us, someone will.

  • Moisturize Properly

    Sometimes less is more. Don't slather your face with moisturizer because it will take 10 minutes or more to be absorbed by the skin before your face is ready for makeup. In an interview with <a href="http://www.realsimple.com/beauty-fashion/makeovers-tips/timesavers/fast-beauty-00000000040261/index.html">Real Simple</a>, Susan Evans, a dermatologist, said the best way to apply face cream is to blend a dime-sized amount on your cheeks, nose, chin and forehead instead of moisturizing heavily.

  • Clean Your Makeup Brushes

    Make sure you clean your makeup brushes regularly to avoid a buildup of makeup residue and bacteria. You can purchase makeup brush cleaner from a drug or beauty store, or you can simply use shampoo and conditioner to clean your brushes as you would your own hair. Clean brushes guarantee a super smooth and even makeup application every time.

  • Treat Ingrown Hairs

    Apply a product containing azulene or witch hazel to help reduce the swelling and redness that's associated with ingrown hairs. From there, coax the ingrown hair from its location with a pair of tweezers (don't pull it out, though — this will only make the ingrown hair regrow in in the same way later).

  • Towel Dry The Right Way

    Don't rub your hair dry with your towel; it will cause your hair to frizz. Instead, before getting out of the shower gently squeeze excess water from your hair. Then, wrap your hair in a towel and pat it dry to absorb any remaining moisture.

  • Consult A Doctor Before Popping Pills

    Do you really need all those supplements? It's true the healthier you are, the healthier your skin and hair will be. But popping supplements without discussing them with your doctor can do more harm than good. Why? Because mixing certain vitamins and minerals can have the opposite effect of what you're hoping. Talk to your physician before popping any pills.

  • Remove Nail Polish Without Remover

    If you run out of nail polish remover, you can remove cracked or chipped nail polish by applying a clear top coat to the nail and removing it promptly with a cotton ball.

  • Perfume Basics

    Don't douse yourself with perfume before you leave the house (you don't want to bombard other people's nostril with strong smells). Just because you can't smell it doesn't mean other people won't be able to. If you wear it every day, chances are your olfactory sense has just become desensitized to the scent. <a href="http://www.chercabulasmindbox.com/2010/08/beauty-tips.html">Only spray or dab perfume on select spots like your knees, wrists, base of throat, and behind your earlobes. </a>

  • A Top Coat Is A Must

    Add a top coat to freshly painted nails, and then again once they are dry. This makes your nail polish less likely to chip and will ensure it lasts longer.

  • Clarify Your Hair

    In order to remove product build-up from locks, use a clarifying shampoo once a week. This will also help prevent dandruff and other annoying hair/scalp conditions.

  • Smile.. Lots

    Our best beauty tip? Smile! It's the most beautiful asset you have. Where it every day.

  • Smile.. Lots

    Our best beauty tip? Smile! It's the most beautiful asset you have. Where it every day.

Today, there’s a dizzying array of lash choices: various shapes, shapes, lengths, colours, adhesions and embellishments (think rhinestones and feathers that would be on Lady Gaga’s beauty counter), not to mention the longer-lasting option of extensions. A set of the latter runs from $75 to $200 and can take two hours to be professionally applied. But with proper care, they can boost your blink for up to two months.

Once reserved for special occasions, “for a huge number of our clients, they’ve become a part of their regi- men, like getting their hair or nails done,” says Lexi Boyd, a lash extension technician and manager at Noir Lash Lounge in Vancouver.

Lash-enhancing serums are another way to give your eye area a boost. If you can’t splurge on Latisse—the prescription prostaglandin treatment that promises longer, fuller lashes within 16 weeks—there are dozens of over-the-counter choices that condition and fortify for a potentially fuller look.

Related: Bejewelled eye makeup trend for 2013

One of the most exciting is from science-driven skincare brand Prevage. Not only does its Prevage Clinical Lash and Brow Enhancing Serum contain pro-vitamin B5 to prevent breakage and vitamins A, C and E to protect against environmental aggression, it also features an ingredient you’re probably more used to seeing in your moisturizer.

“We use a clinically proven peptide,” says Aurelie Felix, a senior scientist for Elizabeth Arden. “It enhances the hair follicles in order to extend the growth phase of the lashes’ life cycle.” The best part? No scary side effects like eyelid irritation. Look for similar peptide-based products from Indeed Labs and Mary Kay.

Despite all of the new ways to augment your gaze, mascara isn’t going anywhere. According to market research company NPD, nine in 10 women between the ages of 18 and 54 wear it—and high-tech tubes have batted their way into our makeup bags. “With the newer technology, [the mascara] lasts longer, won’t clump or flake and you only need one or two strokes,” says Nenoiu. “You can get any look you want, from volume to length to separation.”

Related: 10 Emerald Green beauty buys

Although newly engineered brush shapes are partially to thank for the improved performance, the formulas have also changed, says Deb Coleman Nally, research and innovation director for Maybelline New York (the brand’s latest offering, The Rocket, launches in January).

“We can deliver up to 24 hours of smudge-free wear and get a higher intensity of black pigment using film-formers integrated with creamy gel textures,” she says. That’s a far cry from the mixture of kohl, honey and crocodile dung that ancient Egyptians applied to their lashes with sticks, or even the first commercial mascara, a cake-y mascara launched in 1917 made of soap and pigment and applied using a moistened comb.)

Other notable newcomers are focusing on wand wizardry, including CoverGirl’s Clump Crusher, Guerlain’s Maxi Lash (available January 15) and Givenchy’s Noir Couture.

So what’s next in the quest for a Bambi-like fringe? Colour. “State-of-the-art ingredients are enabling us to achieve bright, intense shades,” says Coleman Nally, “So it’s going to be a huge trend.” Look out, lashes!

Michelle Villett is a P&G Beauty and Grooming award winner and founder of beautyeditor.ca

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