BUSINESS

Molson Canadian Ad Goes Viral: Proud Patriotism Or Cynical Exploitation?

02/06/2013 12:38 EST | Updated 02/06/2013 12:39 EST

A new ad for Molson featuring people around the world raving about how cool Canadians are has gone viral, surpassing a million hits on YouTube on Wednesday despite not even having been released on TV yet.

The beer brand behind the iconic “I Am Canadian” campaign continues with its patriotic theme in this ad.

But unlike the earlier campaign for Molson Canadian, this one doesn’t feature Canadians asserting their own identity. Instead, it features people from around the world talking about the surprisingly adventurous (and seemingly crazy) Canadians they met.

The final 30 seconds of the 90-second spot are a montage of cool things Canadians do — which apparently includes having drinks at the bottom of a pool, crowd surfing at a concert in a canoe, holding mud-sliding competitions and lesbian kissing (the ad just hints at that last one.)

While it’s certain to get a positive reception from many Canadians — as Joe Canada proved with his famous 2000 “I am Canadian” rant — not everyone has a positive view of the ad.

How charming: A U.S.-owned [beer] corp. playing on Canadian insecurities to separate us from our money. Again,” tweeted National Post columnist Andrew Coyne.

Since 2005, the Molson brand has been the property of Molson Coors Brewing Company, formed by a merger between Molson and Coors. The company trades on U.S. and Canadian stock exchanges and has two headquarters — in Denver, Colo., and Montreal.

The ad is set to hit the airwaves on Monday.

What do you think? Is this ad a proud expression of Canadian patriotism or just exploitation? Tell us in the comments section.

Molson Canadian Ad: Twitter Reacts