We all know that stars get some seriously unfair perks just for being rich and famous. But did you know that in-demand celebrities may be getting paid to wear those fabulous gowns and jewels on the red carpet?
In 2011, US Weekly reported that Oscar host Anne Hathaway was paid $750,000 dollars by Tiffany & Co to wear its jewellery at the Academy Awards.
And Jennifer Lawrence has apparently caused a bidding war to erupt between jewellery houses keen on having the Best Actress nominee wear their designs to the 2013 Oscars.
While sought-after actresses can demand big bucks from names like Cartier and Dior, not all stars are considered equal. Fashion houses will fight for a chance to get their dress on an A-lister who fits a certain ideal – namely, young, thin and possessing ‘serious acting’ credentials – while snubbing others who don’t fit with their image.
For the 2013 Oscars, this means A-list actresses like Anne Hathaway, Jessica Chastain, Naomi Watts and, of course, Jennifer Lawrence are likely to be sporting big-name designer duds while demanding a hefty fee.
It also means you’re unlikely to see Melissa McCarthy or Sigourney Weaver in Dior or Chanel, instead choosing lesser-known designers – for example, this sparkly David Meester number McCarthy wore at the Critics Choice Awards last year – while not necessarily being paid for the publicity.
In the end, it appears the more beautiful, powerful and rich the actress, the more likely she’ll earn a second income on her Oscar 2013 red carpet choices.
Julianne Moore, 2013 Golden Globes
According to Lucky, <a href="http://www.luckymag.com/blogs/luckyrightnow/2013/01/celebrities-get-paid-to-wear-jewelry">Bulgari spent $500,000 to accessorize celebs like Julianne Moore, one of its brand faces, at the Globes</a>.
Gwyneth Paltrow, 2011 Oscars
Gwyneth Paltrow <a href="http://www.ft.com/cms/s/2/a67a61c0-5c87-11e1-8f1f-00144feabdc0.html#axzz2LZSFqb2J">reportedly took home a hefty sum of $500,000 dollars to wear Louis Vuitton jewels</a> during her live performance of ‘Coming Home’ at the 2011 Oscars.
Charlize Theron, 2006 Oscars
Charlize Theron exposed just how prevalent the pay-for-wear practice in Hollywood really is in 2008 <a href="http://www.people.com/people/article/0,,20011003,00.html">when she was sued</a> by watchmaker Raymond Weil for wearing a Dior watch while she was the face of his brand. Details from the case revealed that Theron had been paid over $250,000 dollars for wearing Chopard jewelry in 2006 to various awards shows, including the Baftas and the Oscars. According to the Financial Times, The <em>Monster</em> actress was also was paid in <a href="http://www.ft.com/intl/cms/s/2/a67a61c0-5c87-11e1-8f1f-00144feabdc0.html#axzz2IjSvXKeg" target="_hplink">‘tokens of appreciation’ by Cartier</a> – tokens which included a ring, a bracelet, and a set of earrings collectively worth over $118,000 – for wearing Cartier jewelry at the Golden Globes.
Jennifer Lawrence, 2013 Golden Globes
Jennifer Lawrence has reprotedly caused a bidding war to erupt between jewelry houses keen on having the <em>Best Actress</em> nominee wear their designs at the 2013 Oscars – and are willing to shell out for it, <a href="http://radaronline.com/exclusives/2013/01/jennifer-lawrence-oscars-dress-most-wanted-celebrity-awards-season/" target="_hplink">according to Radar</a>. Lawrence received a cool $100,000 dollars to wear Chopard’s earrings at this year’s Golden Globes, and that price could be even higher for the Oscars.
Anne Hathaway, 2011 Oscars
In 2011, <a href="http://www.usmagazine.com/celebrity-style/news/source-anne-hathaway-was-paid-750000-to-wear-jewelry-at-oscars-2011282" target="_hplink">US Weekly reported</a> that Oscar host Anne Hathaway was paid $750,000 dollars by Tiffany & Co to wear its jewelry at the Academy Awards.
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