We all know that stars get some seriously unfair perks just for being rich and famous. But did you know that in-demand celebrities may be getting paid to wear those fabulous gowns and jewels on the red carpet?
In 2011, US Weekly reported that Oscar host Anne Hathaway was paid $750,000 dollars by Tiffany & Co to wear its jewellery at the Academy Awards.
And Jennifer Lawrence has apparently caused a bidding war to erupt between jewellery houses keen on having the Best Actress nominee wear their designs to the 2013 Oscars.
While sought-after actresses can demand big bucks from names like Cartier and Dior, not all stars are considered equal. Fashion houses will fight for a chance to get their dress on an A-lister who fits a certain ideal – namely, young, thin and possessing ‘serious acting’ credentials – while snubbing others who don’t fit with their image.
For the 2013 Oscars, this means A-list actresses like Anne Hathaway, Jessica Chastain, Naomi Watts and, of course, Jennifer Lawrence are likely to be sporting big-name designer duds while demanding a hefty fee.
It also means you’re unlikely to see Melissa McCarthy or Sigourney Weaver in Dior or Chanel, instead choosing lesser-known designers – for example, this sparkly David Meester number McCarthy wore at the Critics Choice Awards last year – while not necessarily being paid for the publicity.
In the end, it appears the more beautiful, powerful and rich the actress, the more likely she’ll earn a second income on her Oscar 2013 red carpet choices.
According to Lucky, Bulgari spent $500,000 to accessorize celebs like Julianne Moore, one of its brand faces, at the Globes.
Gwyneth Paltrow reportedly took home a hefty sum of $500,000 dollars to wear Louis Vuitton jewels during her live performance of ‘Coming Home’ at the 2011 Oscars.
Charlize Theron exposed just how prevalent the pay-for-wear practice in Hollywood really is in 2008 when she was sued by watchmaker Raymond Weil for wearing a Dior watch while she was the face of his brand. Details from the case revealed that Theron had been paid over $250,000 dollars for wearing Chopard jewelry in 2006 to various awards shows, including the Baftas and the Oscars. According to the Financial Times, The Monster actress was also was paid in ‘tokens of appreciation’ by Cartier – tokens which included a ring, a bracelet, and a set of earrings collectively worth over $118,000 – for wearing Cartier jewelry at the Golden Globes.
Jennifer Lawrence has reprotedly caused a bidding war to erupt between jewelry houses keen on having the Best Actress nominee wear their designs at the 2013 Oscars – and are willing to shell out for it, according to Radar. Lawrence received a cool $100,000 dollars to wear Chopard’s earrings at this year’s Golden Globes, and that price could be even higher for the Oscars.
In 2011, US Weekly reported that Oscar host Anne Hathaway was paid $750,000 dollars by Tiffany & Co to wear its jewelry at the Academy Awards.