BUSINESS

Nike 'Boston Massacre' T-Shirt Pulled From Shelves

04/22/2013 12:09 EDT | Updated 04/22/2013 12:18 EDT
uproxx.com

Call it a case of horrible timing.

Nike has announced it’s pulling a line of T-shirts that features the words “Boston Massacre” next to the iconic sports retailer’s swoosh, after a number of people drew attention to it on social media.

ESPN reporter Darren Rovell tweeted that the T-shirts were meant to be for Yankees fans, referring to the New York baseball team’s long-running rivalry with the Boston Red Sox.

boston massacre nike

A Nike spokesman told ABC News the T-shirts have been pulled from all Nike outlet stores as well as from large online retailers.

Jim Edwards at Business Insider speculates the shirts are destined to become collectors’ items.

The term “Boston Massacre” refers to a 1770 attack on Bostonians by British soldiers, but in recent years has come to be used by New Yorkers to refer to the 1978 and 2006 baseball seasons, when the Yankees halted the Red Sox’ playoff chances.

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Nike 'Boston Massacre' T-shirt