The 31-year-old mom, who stars in the Swedish retailer's summer campaign, models sexy swimwear such as a black fringe bikini and a blue-green tie-dyed caftan on a beach in the Bahamas.
With gyrating dancers in the background, Beyoncé is seen swiveling her famous hips, flipping her long hair, writhing in the water and singing her new song "Standing On The Sun" in the commercial, which was directed by Jonas Åkerlund. (Cool fact: The Swedish-born Åkerlund has directed many music videos including Madonna's "Ray of Light" and Lady Gaga's "Telephone.")
Beyoncé's partnership with H&M is a real coup for the mass retailer. Previous collaborators include UK designer Stella McCartney, Chanel head Karl Lagerfeld, Madonna and Japanese Vogue editor Anna Dello Russo.
So will we be seeing Bey wear a H&M bikini on her Mrs. Carter world tour? If her recent costumes are any indication, we wouldn't be surprised.
Watch the H&M Beyoncé commercial:
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