Joe Fresh’s owner, Loblaw Co., held an emergency meeting with the Retail Council of Canada Monday to discuss how the company will address a deadly collapse at a Bangladesh factory that made clothes for the Canadian chain of cheap chic fashions.

“We are committed to finding an approach that ensures safe working conditions, drives lasting change in the industry and helps prevents other tragedies,” the company said in a statement.

UPDATE: Loblaw says it will provide compensation for families of the victims who worked for its supplier in Bangladesh.

"We are working to ensure that we will deliver support in the best and most meaningful way possible, and with the goal of ensuring that victims and their families receive benefits now and in the future," spokeswoman Julija Hunter said following the Monday afternoon meeting.

Joe Fresh is facing a backlash from customers angered by news of poor and unsafe working conditions at the Bangladesh garment building that collapsed last week. At last count, the death toll in the tragedy had reached 377.

Police had ordered an evacuation the day before the collapse due to deep visible cracks in the walls. The factories’ owners ignored the order and told more than 2,000 workers it was business as usual. Bangladesh authorities arrested the owner of the building on Sunday.

There’s been an outpouring of grief and disappointment on Joe Fresh’s Facebook page with some commenters vowing to boycott the company after labour rights group Worker Rights Consortium circulated a photo of a Joe Fresh label found amid the rubble.

“Once it has been proved that they are enforcing safe, humane, dignified working conditions to all the manufacturers, I will once again buy Joe Fresh/Loblaws. Until that day, I will boycott their merchandise and stores,” said one commenter.

“Your words are hollow and far too late for the many victims of this travesty. Loblaws has profited handsomely no doubt from the abominable labour conditions in which those workers operated on a daily basis,” another wrote.

Loblaws executives are attending the meeting with other Canadian retailers and the Retail Council’s Responsible Trade Committee to discuss how to move forward.

However, the company would not say whether it plans to sign onto the Bangladesh Fire and Building Safety Agreement, a binding solution that would create rigorous inspections, transparency and oversight, which is being advocated in a petition by the International Labour Rights Forum.

Story continues below slideshow

Loading Slideshow...
  • BANGLADESH-BUILDING-DISASTER-TEXTILE

    Bangladeshi firefighters rescue a garment worker (C) found alive in the collapse of an eight-storey building in Savar, on the outskirts of Dhaka, on April 25, 2013. The death toll in the Bangladesh's worst industrial disaster reached 200 people after rescue workers pulled out scores more corpses from the rubble of a collapsed garment factory building. AFP PHOTO/ STR (Photo credit should read STR/AFP/Getty Images)

  • BANGLADESH-BUILDING-DISASTER-TEXTILE

    A Bangladeshi volunteer comes out from the rubble 48 hours after an eight-storey building collapsed in Savar, on the outskirts of Dhaka, on April 26, 2013. At the disaster scene, where nearly 300 have been found dead, exhausted teams of soldiers, firemen and volunteers continued to work through the mountain of mangled concrete and steel for a third day after staying on the job for a second straight night. Amid frustration about the slow pace of the efforts, thousands of anxious relatives burst onto the disaster site, prompting police to fire tear gas to disperse the crowd. AFP PHOTO/ MUNIR UZ ZAMAN (Photo credit should read MUNIR UZ ZAMAN/AFP/Getty Images)

  • A Bangladeshi rescuer looks out from a hole cut in the concrete as he looks for survivors at the site of a building that collapsed Wednesday in Savar, near Dhaka, Bangladesh, Thursday, April 25, 2013. By Thursday, the death toll reached at least 194 people as rescuers continued to search for injured and missing, after a huge section of an eight-story building that housed several garment factories splintered into a pile of concrete.(AP Photo/Kevin Frayer)

  • A Bangladeshi army soldier walks in the rubble at the site of a building that collapsed Wednesday in Savar, near Dhaka, Bangladesh, Thursday, April 25, 2013. By Thursday, the death toll reached at least 194 people as rescuers continued to search for injured and missing, after a huge section of an eight-story building that housed several garment factories splintered into a pile of concrete. (AP Photo/Kevin Frayer)

  • Bangladeshi rescue workers watch from a damaged section of a wall at the site of a building that collapsed Wednesday in Savar, near Dhaka, Bangladesh, Thursday, April 25, 2013. By Thursday, the death toll reached at least 194 people as rescuers continued to search for injured and missing, after a huge section of an eight-story building that housed several garment factories splintered into a pile of concrete. (AP Photo/Kevin Frayer)

  • Bangladeshi rescue workers carry a garment worker who was pulled alive from the rubble at the site of a building that collapsed Wednesday in Savar, near Dhaka, Bangladesh, Friday, April 26, 2013. Crews bored deeper Friday into the wreckage of a garment-factory building that collapsed two days earlier, hoping for miracle rescues that would prevent the death toll from rising much higher, as angry relatives of the missing clashed with police.(AP Photo/Kevin Frayer)

  • A Bangladeshi rescue worker who was injured during a stampede caused by crowd panic over the rumor a section of the building might collapse, is carried at the site of a building that collapsed Wednesday in Savar, near Dhaka, Bangladesh, Friday, April 26, 2013. Crews bored deeper Friday into the wreckage of a garment-factory building that collapsed two days earlier, hoping for miracle rescues that would prevent the death toll from rising much higher, as angry relatives of the missing clashed with police. (AP Photo/Kevin Frayer)

  • A Bangladeshi garment worker who was pulled alive from the rubble is wheeled on a stretcher at the site of a building that collapsed Wednesday in Savar, near Dhaka, Bangladesh, Friday, April 26, 2013. The death toll reached hundreds of people as rescuers continued to search for injured and missing, after a huge section of an eight-story building that housed several garment factories splintered into a pile of concrete.(AP Photo/Kevin Frayer)

  • Bangladeshi rescue workers and media fall on top of each other in a stampede after the crowd panic when someone shouted a section of building might collapse, at the site of a building that collapsed Wednesday in Savar, near Dhaka, Bangladesh, Friday, April 26, 2013. The death toll reached hundreds of people as rescuers continued to search for injured and missing, after a huge section of an eight-story building that housed several garment factories splintered into a pile of concrete.(AP Photo/Kevin Frayer)

  • A Bangladeshi garment worker who was pulled alive from the rubble is carried at the site of a building that collapsed Wednesday in Savar, near Dhaka, Bangladesh, Friday, April 26, 2013. Crews bored deeper Friday into the wreckage of a garment-factory building that collapsed two days earlier, hoping for miracle rescues that would prevent the death toll from rising much higher, as angry relatives of the missing clashed with police. (AP Photo/Kevin Frayer)

  • A Bangladeshi garment worker who soldiers said was pulled alive from the rubble reacts as he walk on his own at the site of a building that collapsed Wednesday in Savar, near Dhaka, Bangladesh, Friday, April 26, 2013. By Friday, the death toll reached hundreds of people as rescuers continued to search for injured and missing, after a huge section of an eight-story building that housed several garment factories splintered into a pile of concrete.(AP Photo/Kevin Frayer)

  • A Bangladeshi garment worker who soldiers said was pulled alive from the rubble reacts as he walk on his own at the site of a building that collapsed Wednesday in Savar, near Dhaka, Bangladesh, Friday, April 26, 2013. By Friday, the death toll reached hundreds of people as rescuers continued to search for injured and missing, after a huge section of an eight-story building that housed several garment factories splintered into a pile of concrete.(AP Photo/Kevin Frayer)

  • A Bangladeshi garment worker who was pulled alive from the rubble is wheeled on a stretcher at the site of a building that collapsed Wednesday in Savar, near Dhaka, Bangladesh, Friday, April 26, 2013. The death toll reached hundreds of people as rescuers continued to search for injured and missing, after a huge section of an eight-story building that housed several garment factories splintered into a pile of concrete.(AP Photo/Kevin Frayer)

  • Bangladeshi soldiers use an earthmover during a rescue operation at the site of a building that collapsed a building collapse in Savar, near Dhaka, Bangladesh, Wednesday, April 24, 2013. An eight-story building housing several garment factories collapsed near Bangladesh’s capital on Wednesday, killing dozens of people and trapping many more under a jumbled mess of concrete. Rescuers tried to cut through the debris with earthmovers, drilling machines and their bare hands. (AP Photo/A.M.Ahad)

  • A Bangladeshi woman cries as they waits for news of relatives trapped in a building that collapsed in Savar, near Dhaka, Bangladesh, Wednesday, April 24, 2013. An eight-story building housing several garment factories collapsed near Bangladesh’s capital on Wednesday, killing dozens of people and trapping many more under a jumbled mess of concrete. Rescuers tried to cut through the debris with earthmovers, drilling machines and their bare hands. (AP Photo/A.M.Ahad)

  • A survivor cries after she was rescued from the site of a building that collapsed in Savar, near Dhaka, Bangladesh, Wednesday, April 24, 2013. An eight-story building housing several garment factories collapsed near Bangladesh’s capital on Wednesday, killing dozens of people and trapping many more under a jumbled mess of concrete. Rescuers tried to cut through the debris with earthmovers, drilling machines and their bare hands. (AP Photo/A.M.Ahad)

  • Rescue workers use clothing to lower down survivors from the site of a building that collapsed in Savar, near Dhaka, Bangladesh, Wednesday, April 24, 2013. An eight-story building housing several garment factories collapsed near Bangladesh’s capital on Wednesday, killing dozens of people and trapping many more under a jumbled mess of concrete. Rescuers tried to cut through the debris with earthmovers, drilling machines and their bare hands. (AP Photo/A.M.Ahad)

  • A crowd gathers to watch rescue work at the site of a building that collapsed in Savar, near Dhaka, Bangladesh, Wednesday, April 24, 2013. An eight-story building housing several garment factories collapsed near Bangladesh’s capital on Wednesday, killing dozens of people and trapping many more under a jumbled mess of concrete. Rescuers tried to cut through the debris with earthmovers, drilling machines and their bare hands. (AP Photo/A.M.Ahad)

  • A Bangladeshi woman injured in a building that collapsed, receives treatment at a hospital in Savar, near Dhaka, Bangladesh, Wednesday, April 24, 2013. An eight-story building housing several garment factories collapsed near Bangladesh’s capital on Wednesday, killing dozens of people and trapping many more under a jumbled mess of concrete. Rescuers tried to cut through the debris with earthmovers, drilling machines and their bare hands. (AP Photo/A.M.Ahad)

  • Bangladeshi rescuers squeeze through a gap to help pull out survivors spotted in the debris of a building that collapsed in Savar, near Dhaka, Bangladesh, Wednesday, April 24, 2013. An eight-story building housing several garment factories collapsed near Bangladesh’s capital on Wednesday, killing dozens of people and trapping many more under a jumbled mess of concrete. Rescuers tried to cut through the debris with earthmovers, drilling machines and their bare hands. (AP Photo/A.M.Ahad)

  • A Bangladeshi woman injured in a building that collapsed, receives treatment at a hospital in Savar, near Dhaka, Bangladesh, Wednesday, April 24, 2013. An eight-story building housing several garment factories collapsed near Bangladesh’s capital on Wednesday, killing dozens of people and trapping many more under a jumbled mess of concrete. Rescuers tried to cut through the debris with earthmovers, drilling machines and their bare hands. (AP Photo/A.M.Ahad)

  • BANGLADESH-BUILDING-COLLAPSE

    A Bangladeshi volunteer carries an injured garment worker after an eight-storey building collapsed in Savar, on the outskirts of Dhaka, on April 24, 2013. At least 82 people have died and 700 are injured after a eight-storey building housing several garment factories collapsed on the outskirts of Bangladesh's capital on Wednesday, a doctor said. AFP PHOTO/Munir uz ZAMAN (Photo credit should read MUNIR UZ ZAMAN/AFP/Getty Images)

  • BANGLADESH-BUILDING-DISASTER

    A Bangladeshi victim is treated in a hospital after a building collapse in Savar, on the outskirts of Dhaka, on April 24, 2013. An eight-storey building containing several garment factories collapsed in Bangladesh, killing at least 82 people and further highlighting safety problems in the clothing industry. Armed with concrete cutters and cranes, hundreds of fire service and army rescue workers struggled to find survivors in the mountain of concrete and mangled steel, which resembled the aftermath of an earthquake. AFP PHOTO/ Munir uz ZAMAN (Photo credit should read MUNIR UZ ZAMAN/AFP/Getty Images)

  • BANGLADESH-BUILDING-DISASTER

    Bangladeshi victims are treated in a hospital after a building collapse in Savar, on the outskirts of Dhaka, on April 24, 2013. An eight-storey building containing several garment factories collapsed in Bangladesh, killing at least 82 people and further highlighting safety problems in the clothing industry. Armed with concrete cutters and cranes, hundreds of fire service and army rescue workers struggled to find survivors in the mountain of concrete and mangled steel, which resembled the aftermath of an earthquake. AFP PHOTO/ Munir uz ZAMAN (Photo credit should read MUNIR UZ ZAMAN/AFP/Getty Images)

  • BANGLADESH-BUILDING-DISASTER

    A Bangladeshi victim lies on the floor of a hospital after a building collapse in Savar, on the outskirts of Dhaka, on April 24, 2013. An eight-storey building containing several garment factories collapsed in Bangladesh, killing at least 82 people and further highlighting safety problems in the clothing industry. Armed with concrete cutters and cranes, hundreds of fire service and army rescue workers struggled to find survivors in the mountain of concrete and mangled steel, which resembled the aftermath of an earthquake. AFP PHOTO/ Munir uz ZAMAN (Photo credit should read MUNIR UZ ZAMAN/AFP/Getty Images)

  • BANGLADESH-BUILDING-DISASTER

    A Bangladeshi victim is treated in a hospital after a building collapse in Savar, on the outskirts of Dhaka, on April 24, 2013. An eight-storey building containing several garment factories collapsed in Bangladesh, killing at least 82 people and further highlighting safety problems in the clothing industry. Armed with concrete cutters and cranes, hundreds of fire service and army rescue workers struggled to find survivors in the mountain of concrete and mangled steel, which resembled the aftermath of an earthquake. AFP PHOTO/ Munir uz ZAMAN (Photo credit should read MUNIR UZ ZAMAN/AFP/Getty Images)

  • BANGLADESH-BUILDING-DISASTER

    A Bangladeshi victim is treated in a hospital after a building collapse in Savar, on the outskirts of Dhaka, on April 24, 2013. An eight-storey building containing several garment factories collapsed in Bangladesh, killing at least 82 people and further highlighting safety problems in the clothing industry. Armed with concrete cutters and cranes, hundreds of fire service and army rescue workers struggled to find survivors in the mountain of concrete and mangled steel, which resembled the aftermath of an earthquake. AFP PHOTO/ Munir uz ZAMAN (Photo credit should read MUNIR UZ ZAMAN/AFP/Getty Images)

  • BANGLADESH-BUILDING-DISASTER

    A Bangladeshi victim is carried through a hospital after a building collapse in Savar, on the outskirts of Dhaka, on April 24, 2013. An eight-storey building containing several garment factories collapsed in Bangladesh, killing at least 82 people and further highlighting safety problems in the clothing industry. Armed with concrete cutters and cranes, hundreds of fire service and army rescue workers struggled to find survivors in the mountain of concrete and mangled steel, which resembled the aftermath of an earthquake. AFP PHOTO/ Munir uz ZAMAN (Photo credit should read MUNIR UZ ZAMAN/AFP/Getty Images)

  • BANGLADESH-BUILDING-DISASTER

    Bangladeshi volunteers and workers load dead bodies onto a truck at the site of a building collapse in Savar, on the outskirts of Dhaka, on April 24, 2013. An eight-storey building containing several garment factories collapsed in Bangladesh, killing at least 82 people and further highlighting safety problems in the clothing industry. Armed with concrete cutters and cranes, hundreds of fire service and army rescue workers struggled to find survivors in the mountain of concrete and mangled steel, which resembled the aftermath of an earthquake. AFP PHOTO/ Munir uz ZAMAN (Photo credit should read MUNIR UZ ZAMAN/AFP/Getty Images)

  • BANGLADESH-BUILDING-DISASTER

    A Bangladeshi woman reacts after seeing her relatives dead body at the site of a building collapse in Savar, on the outskirts of Dhaka, on April 24, 2013. An eight-storey building containing several garment factories collapsed in Bangladesh, killing at least 82 people and further highlighting safety problems in the clothing industry. Armed with concrete cutters and cranes, hundreds of fire service and army rescue workers struggled to find survivors in the mountain of concrete and mangled steel, which resembled the aftermath of an earthquake. AFP PHOTO/ Munir uz ZAMAN (Photo credit should read MUNIR UZ ZAMAN/AFP/Getty Images)

  • BANGLADESH-BUILDING-DISASTER-TEXTILE

    A Bangladeshi volunteer stands amid rubble as he assists in rescue operations after an eight-storey building collapsed in Savar, on the outskirts of Dhaka, on April 25, 2013. Survivors cried out to rescuers April 25 from the rubble of a block of garment factories in Bangladesh that collapsed killing 175 people, sparking criticism of their Western clients. AFP PHOTO/Munir uz ZAMAN (Photo credit should read MUNIR UZ ZAMAN/AFP/Getty Images)

  • BANGLADESH-BUILDING-DISASTER-TEXTILE

    Bangladeshi volunteers and rescue workers assist in rescue operations after an eight-storey building collapsed in Savar, on the outskirts of Dhaka, on April 25, 2013. Survivors cried out to rescuers April 25 from the rubble of a block of garment factories in Bangladesh that collapsed killing 175 people, sparking criticism of their Western clients. AFP PHOTO/Munir uz ZAMAN (Photo credit should read MUNIR UZ ZAMAN/AFP/Getty Images)

  • BANGLADESH-BUILDING-DISASTER-TEXTILE

    Bangladeshi volunteers and rescue workers assist in rescue operations after an eight-storey building collapsed in Savar, on the outskirts of Dhaka, on April 25, 2013. Survivors cried out to rescuers April 25 from the rubble of a block of garment factories in Bangladesh that collapsed killing 175 people, sparking criticism of their Western clients. AFP PHOTO/Munir uz ZAMAN (Photo credit should read MUNIR UZ ZAMAN/AFP/Getty Images)

  • BANGLADESH-BUILDING-DISASTER-TEXTILE

    Bangladeshi volunteers and rescue workers assist in rescue operations after an eight-storey building collapsed in Savar, on the outskirts of Dhaka, on April 25, 2013. Survivors cried out to rescuers April 25 from the rubble of a block of garment factories in Bangladesh that collapsed killing 175 people, sparking criticism of their Western clients. AFP PHOTO/Munir uz ZAMAN (Photo credit should read MUNIR UZ ZAMAN/AFP/Getty Images)

  • BANGLADESH-BUILDING-DISASTER-TEXTILE

    Bangladeshi volunteers and rescue workers assist in rescue operations after an eight-storey building collapsed in Savar, on the outskirts of Dhaka, on April 25, 2013. Survivors cried out to rescuers April 25 from the rubble of a block of garment factories in Bangladesh that collapsed killing 175 people, sparking criticism of their Western clients. AFP PHOTO/Munir uz ZAMAN (Photo credit should read MUNIR UZ ZAMAN/AFP/Getty Images)

  • BANGLADESH-BUILDING-DISASTER-TEXTILE

    Bangladeshi firefighters carry the body of a dead garment worker pulled from the rubble after an eight-storey building collapsed in Savar, on the outskirts of Dhaka, on April 25, 2013. Survivors cried out to rescuers April 25 from the rubble of a block of garment factories in Bangladesh that collapsed killing 175 people, sparking criticism of their Western clients. AFP PHOTO/Munir uz ZAMAN (Photo credit should read MUNIR UZ ZAMAN/AFP/Getty Images)

  • BANGLADESH-BUILDING-DISASTER-TEXTILE

    A Bangladeshi woman shows a portrait of her missing daughter in-law, believed trapped in the rubble following the collapse of an an eight-storey building in Savar, on the outskirts of Dhaka, on April 25, 2013. Survivors cried out to rescuers April 25 from the rubble of a block of garment factories in Bangladesh that collapsed killing 175 people, sparking criticism of their Western clients. AFP PHOTO/Munir uz ZAMAN (Photo credit should read MUNIR UZ ZAMAN/AFP/Getty Images)

  • BANGLADESH-BUILDING-DISASTER-TEXTILE

    Bangladeshi volunteers and rescue workers are pictured at the scene after an eight-storey building collapsed in Savar, on the outskirts of Dhaka, on April 25, 2013. Survivors cried out to rescuers April 25 from the rubble of a block of garment factories in Bangladesh that collapsed killing 175 people, sparking criticism of their Western clients. AFP PHOTO/Munir uz ZAMAN (Photo credit should read MUNIR UZ ZAMAN/AFP/Getty Images)

  • BANGLADESH-BUILDING-DISASTER-TEXTILE

    Bangladeshi volunteers and rescue workers are pictured at the scene after an eight-storey building collapsed in Savar, on the outskirts of Dhaka, on April 25, 2013. Survivors cried out to rescuers April 25 from the rubble of a block of garment factories in Bangladesh that collapsed killing 175 people, sparking criticism of their Western clients. AFP PHOTO/Munir uz ZAMAN (Photo credit should read MUNIR UZ ZAMAN/AFP/Getty Images)

  • BANGLADESH-BUILDING-DISASTER-TEXTILE

    Bangladeshi volunteers and rescue workers are pictured at the scene after an eight-storey building collapsed in Savar, on the outskirts of Dhaka, on April 25, 2013. Survivors cried out to rescuers April 25 from the rubble of a block of garment factories in Bangladesh that collapsed killing 175 people, sparking criticism of their Western clients. AFP PHOTO/Munir uz ZAMAN (Photo credit should read MUNIR UZ ZAMAN/AFP/Getty Images)

  • BANGLADESH-BUILDING-DISASTER-TEXTILE

    Volunteers use a length of textile as a slide to move dead victims recovered from the rubble after an eight-storey building collapsed in Savar, on the outskirts of Dhaka, on April 25, 2013. The death toll in the Bangladesh's worst industrial disaster reached 200 people after rescue workers pulled out scores more corpses from the rubble of a collapsed garment factory building. AFP PHOTO/Munir uz ZAMAN (Photo credit should read MUNIR UZ ZAMAN/AFP/Getty Images)

  • BANGLADESH-BUILDING-DISASTER-TEXTILE

    Bangladeshi volunteers and rescue workers are pictured at the scene after an eight-storey building collapsed in Savar, on the outskirts of Dhaka, on April 25, 2013. Survivors cried out to rescuers April 25 from the rubble of a block of garment factories in Bangladesh that collapsed killing 175 people, sparking criticism of their Western clients. AFP PHOTO/Munir uz ZAMAN (Photo credit should read MUNIR UZ ZAMAN/AFP/Getty Images)

  • BANGLADESH-BUILDING-DISASTER-TEXTILE

    Bangladeshi volunteers and rescue workers are pictured at the scene after an eight-storey building collapsed in Savar, on the outskirts of Dhaka, on April 25, 2013. Survivors cried out to rescuers April 25 from the rubble of a block of garment factories in Bangladesh that collapsed killing 175 people, sparking criticism of their Western clients. AFP PHOTO/Munir uz ZAMAN (Photo credit should read MUNIR UZ ZAMAN/AFP/Getty Images)

  • BANGLADESH-BUILDING-DISASTER-TEXTILE

    Bangladeshi volunteers and rescue workers are pictured at the scene after an eight-storey building collapsed in Savar, on the outskirts of Dhaka, on April 25, 2013. Survivors cried out to rescuers April 25 from the rubble of a block of garment factories in Bangladesh that collapsed killing 175 people, sparking criticism of their Western clients. AFP PHOTO/Munir uz ZAMAN (Photo credit should read MUNIR UZ ZAMAN/AFP/Getty Images)

  • BANGLADESH-BUILDING-DISASTER-TEXTILE

    Bodies of garment factory workers are seen amid rubble after an eight-storey building collapsed in Savar, on the outskirts of Dhaka, on April 25, 2013. Survivors cried out to rescuers from the rubble of a block of garment factories in Bangladesh that collapsed killing 175 people, sparking criticism of their Western clients. AFP PHOTO/Munir uz ZAMAN (Photo credit should read MUNIR UZ ZAMAN/AFP/Getty Images)

  • BANGLADESH-BUILDING-DISASTER-TEXTILE

    The body of a garment factory worker is seen amid rubble after an eight-storey building collapsed in Savar, on the outskirts of Dhaka, on April 25, 2013. Survivors cried out to rescuers from the rubble of a block of garment factories in Bangladesh that collapsed killing 175 people, sparking criticism of their Western clients. AFP PHOTO/Munir uz ZAMAN (Photo credit should read MUNIR UZ ZAMAN/AFP/Getty Images)

  • BANGLADESH-BUILDING-DISASTER-TEXTILE

    Bangladeshi firefighters cut a hole through concrete during rescue operations after an eight-storey building collapsed in Savar, on the outskirts of Dhaka, on April 25, 2013. The death toll in the Bangladesh's worst industrial disaster reached 200 people after rescue workers pulled out scores more corpses from the rubble of a collapsed garment factory building. AFP PHOTO/Munir uz ZAMAN (Photo credit should read MUNIR UZ ZAMAN/AFP/Getty Images)

  • BANGLADESH-BUILDING-DISASTER-TEXTILE

    Bangladeshi firefighters use jackhammers to cut through concrete during rescue operations after an eight-storey building collapsed in Savar, on the outskirts of Dhaka, on April 25, 2013. The death toll in the Bangladesh's worst industrial disaster reached 200 people after rescue workers pulled out scores more corpses from the rubble of a collapsed garment factory building. AFP PHOTO/Munir uz ZAMAN (Photo credit should read MUNIR UZ ZAMAN/AFP/Getty Images)

  • BANGLADESH-BUILDING-DISASTER-TEXTILE

    Bangladeshi firefighters carry out a dead victim on a strethcer after an eight-storey building collapsed in Savar, on the outskirts of Dhaka, on April 25, 2013. The death toll in the Bangladesh's worst industrial disaster reached 200 people after rescue workers pulled out scores more corpses from the rubble of a collapsed garment factory building. AFP PHOTO/Munir uz ZAMAN (Photo credit should read MUNIR UZ ZAMAN/AFP/Getty Images)

  • BANGLADESH-BUILDING-DISASTER-TEXTILE

    A Bangladeshi woman (bottom R) reacts as others gather to identify the bodies of relatives killed in the collape of an eight-storey building in Savar, on the outskirts of Dhaka, on April 25, 2013. The death toll in the Bangladesh's worst industrial disaster reached 200 people after rescue workers pulled out scores more corpses from the rubble of a collapsed garment factory building. AFP PHOTO/Munir uz ZAMAN (Photo credit should read MUNIR UZ ZAMAN/AFP/Getty Images)

  • BANGLADESH-BUILDING-DISASTER-TEXTILE

    A Bangladeshi woman reacts after identifying the body of her husband killed in the collape of an eight-storey building in Savar, on the outskirts of Dhaka, on April 25, 2013. The death toll in the Bangladesh's worst industrial disaster reached 200 people after rescue workers pulled out scores more corpses from the rubble of a collapsed garment factory building. AFP PHOTO/Munir uz ZAMAN (Photo credit should read MUNIR UZ ZAMAN/AFP/Getty Images)

There are many international labour standards that apply to Canadian companies, including a UN global compact and guidelines set down by the International Labour Organization, though Canada’s track record in upholding ILO standards is poor, according to the Canadian Foundation for Labour Rights.

Any obligations Joe Fresh has in this case are ethical or moral, rather than legal. Still, whether Joe Fresh can save face depends on how it navigates this crisis, experts say.

The backlash Joe Fresh faces over its outsourcing so far has been more contained than what Royal Bank of Canada faced in its own outsourcing scandal earlier this month, when news broke that it was axing 45 employees and forcing them to train their Indian replacements.

The difference is that RBC’s scandal hit closer to home and involved Canadian jobs, said Anil Verma, a professor of global industrial relations at the University of Toronto.

“But in this case, we don’t know these workers, most Canadians have never been to Bangladesh, there’s a kind of disconnect at the human level, even though it’s a far greater tragedy.”

“If this were a factory in Nova Scotia or B.C. and if this building collapsed, or there was a fire or something, it would have a bigger impact.”

But if Joe Fresh doesn’t announce meaningful change, the brand could face further damage, he said.

“They have to rebuild that trust with consumers.”

A big Canadian company could make an impact by picking only suppliers committed to improving their systems, rather than those who meet the bare minimum requirements to pass audits, Verma said.

“What Joe Fresh and others could do is do a better job of selecting who they deal with and look at the quality of management, look at the leadership, look at their motives and weed out those that tend to be short-term and profit-focused.”

Loblaws said it has sent senior representatives to meet with local officials in Bangladesh “to get a precise response on what caused this tragedy.” The company added that it has also spoken with the federal government, international audit companies and Canada’s Maquila Solidarity Network, which promotes better wages and conditions for workers in export processing zones.

“Our audits align with those of industry around the world, but we recognize that these measures do not address the issue of building construction or integrity,” it said.

“Loblaw is committed to finding solutions to this situation by expanding the scope of our requirements to ensure the physical safety of workers producing our products.”

Bangladesh is the world’s second-largest garment manufacturer, following China, and has become a popular source of cheap labour for Canadian clothing companies including Joe Fresh and Gildan Activewear. Last year, Canada’s imports from Bangladesh totalled $1.2 billion, the vast majority coming from clothing. The minimum wage in Bangladesh is the equivalent of about C$38 a month.

The collapse was “a tragedy of a poor, corrupt country without good institutions,” said Keith Head, a professor at the University of British Columbia’s Sauder School of Business.

“Joe Fresh bears some responsibility for doing work there, but how are that country’s conditions going to improve without growth and rises in income, which we’re seeing in Bangladesh? It’s developing at a fairly rapid clip, in large part thanks to these exports, so it’s really hard.”

Still, he added, Loblaws has the leverage to pressure the employer into taking a day off of production rather than seeing workers go to work in a cracked building.

“I think a company has a responsibility to try and take those actions that would make the workforce safer, even though those people are employed by another firm,” he said.

“I expect they get clothing, T-shirts, delivered to them according to spec and they don’t ask a lot of questions. Maybe they should ask more questions.”