A Toronto wax bar must really want customers- they've put a man on the chopping, er, waxing block to drum up interest in the salon's services.
In the YouTube video below, a man can be seen strolling the streets of Toronto covered in wax strips that he invites passerby to pull off. Each strip entitles the waxer to 25 per cent off a waxing at Fuzz Wax Bar.
Every time someone pulls a strip off, he yells and they grin and hold up their hairy piece of paper like a trophy. A gross trophy.
This video makes us all the more grateful for the private rooms at salons.
The man also smiles a bit, maybe to keep from crying. He is a true example of the salon's tag line: 'So good it hurts.'
Watch the video below:
Also on HuffPost