Mitch Joel of Twist Image doesn't hedge when he speaks about the most important challenge facing companies in the digital space. If you want a relationship with your customers, do not make it a one-way deal.
"We live in a world where people are searching for +1s, follows and friends and likes and all this stuff, but they really don't have the relationship. I think the win in digital is actually being able to build a relationship," he said.
"How do we take the brand essence, the brand narrative, and tell that story."
Watch the full interview segment above.