Alberta is definitely worried about sexually transmitted infections.
The province has launched a new campaign targeting gonorrhea, with bar posters that feature attractive young people covered in snot.
"A cold isn't the only thing you could catch" is the tagline.
The posters have raised eyebrows, with Buzzfeed calling them "sexy." And while it's true the models look more like "Twilight" vampires than regular people, Alberta has good reason to devote ad dollars to the issue.
Despite a $2 million public awareness campaign in 2011, the rate for some sexually transmitted infections continues to increase. Gonorrhea and chlamydia are of particular concern at the moment.
The 2011 ad campaign may have had some effect though. It targeted Syphilis and rates of infection for that often-overlooked ailment are now dropping.
What do you think of the campaign? Share your thoughts in the comments.
With files from The Canadian Press