For those who think that people who drink mass-produced, inexpensive beer are less likely to be politically inclined than their craft-beer drinking brethren, a study released in Calgary this week may serve as ultimate proof.

The GAS Index - short for Give A S$#!T Index - was compiled by data firm Stone-Olafson for Calgary microbrewery Village Brewery and shows that those who enjoy a craft brew are much more likely to vote in the coming municipal elections, are more likely to consider themselves happy in their communities and are more likely to vote for popular Calgary mayor Naheed Nenshi.

It also cuts across drink lines and reveals that those who drink micro brewery suds, as well as wine and coffee are more likely to have liberal leanings than those who drink inexpensive beers, or soft drinks or milk.

"A veritable cornucopia of data, cross-tabulations, trends and guesstimates with a smorgasbord of pundits, analysts and prognosticators weighing in with insight, predictions and psychic readings have basically been telling you the same thing… plus or minus three percentage points," reads a statement by Village Brewery, adding that none of the data being provided actually give any insight into voter engagement or what they care about.

On the other hand, the brewery poll looked, "at what Calgarians drink in relation to where they are leaning in the upcoming election, how civically engaged they are and where they fit on the political spectrum.

"They looked at voters, non voters, the engaged and the disengaged. Who are these people? What makes them tick?"

Among other things the GAS Index found that the type of beer one drinks may show which way one may vote.

Story continues after slideshow

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  • The Political Beer Drinking Spectrum

    <i>Starting with the beer whose drinkers are most likely to have liberal leanings and ending with the ones most likely to lean towards the conservative.</i>

  • 1. Village Brewery

  • 2. Moosehead

  • 3. Pilsner

    Still left of the spectrum.

  • 4. Sleeman

  • 5. Big Rock

    Yes, don't let the photo fool you. Big Rock still falls left of centre.

  • 6. Heineken

    The last beer to sit in the left side of the political spectrum.

  • 7. Stella Artois

    Stella is where the beers start to lean towards the conservative.

  • 8. Alexander Keith's

  • 9. Guinness

  • 10. Budweiser

  • 11. Labatt Blue

  • 12. Kokanee

  • 13. Molson Canadian

  • 14. Coors/Coors Light

    Ends up farthest right in the political spectrum.

The poll also looks into the lifestyles and traits of those most likely to be engaged politically and in their communities - see slideshow below, as well as how do beer drinkers see Nenshi.

Moosehead drinkers gave the savvy politicians the highest approval, with Pilsner drinkers coming in second and Village Brewery connoiseurs finishing third.

But there was little love coming from Labatt Blue or Coor and Coors Light drinkers. They gave Nenshi the lowest marks. However, it was only Labatt Blue fans who gave the mayor a failing grade.

"Village Brewery encourages Calgarians 18 and over not to be the village idiot - to get out and vote and drink responsibly."

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  • THE ENGAGED VS. THE NON-ENGAGED CITIZEN

  • THE ENGAGED: Drinks local craft beer and wine.

  • THE NON-ENGAGED: Tends to be a homebody.

  • THE ENGAGED: Volunteers an average of 19 hours per month.

  • THE ENGAGED: Donated more than $1,698 to charity. THE NON-ENGAGED: Donated $97 to charity.

  • THE ENGAGED: As many as 94 per cent attended a festival last year. THE NON-ENGAGED: 62 per cent attended a festival last year.

  • THE ENGAGED: As many as 93 per cent helped out during the flood. THE NON-ENGAGED: 25 per cent helped out during the flood.

  • THE VOTER VS. THE NON-VOTER

  • THE VOTER: On average, makes more than $100,000 a year. THE NON-VOTER: Makes less then $75,000 a year.

  • THE VOTER: Is likely to be a woman. THE NON-VOTER: Is more likely to be a man.

  • THE VOTER: Is likely to be over 45 years of age. THE NON-VOTER: Is likely to be under 45.

  • THE VOTER: More likely to have gone to a library, major sporting event or a museum at least six times this year. THE NON-VOTERS: Less than 50 per cent of attended a concert, went to a museum or art show, or went to the library this year.

  • THE VOTER: 66 per cent say they are very happy to live in Calgary. THE NON-VOTER: 46 per cent say they are very happy living in Calgary.

  • <em>NEXT: The Beer-Drinking Political Spectrum.</em>

  • The Political Beer Drinking Spectrum

    <i>Starting with the beer whose drinkers are most likely to have liberal leanings and ending with the ones most likely to lean towards the conservative.</i>

  • 1. Village Brewery

  • 2. Moosehead

  • 3. Pilsner

    Still left of the spectrum.

  • 4. Sleeman

  • 5. Big Rock

    Yes, don't let the photo fool you. Big Rock still falls left of centre.

  • 6. Heineken

    The last beer to sit in the left side of the political spectrum.

  • 7. Stella Artois

    Stella is where the beers start to lean towards the conservative.

  • 8. Alexander Keith's

  • 9. Guinness

  • 10. Budweiser

  • 11. Labatt Blue

  • 12. Kokanee

  • 13. Molson Canadian

  • 14. Coors/Coors Light

    Ends up farthest right in the political spectrum.