One of the biggest surprises at the inaugural YouTube Music Awards on Sunday was that an unknown group (to North Americans) beat out Justin Bieber for one of the biggest awards of the evening.

Girls' Generation, a K-Pop all-girls group, took home the award for Video of the Year for "I Got A Boy" and instantly became a trending topic (and a target for racist comments) thanks to their relative obscurity in the West.

But the Korean-based group, which has almost 1 million followers on Twitter and more than 5 million likes on Facebook, is one of the most popular K-Pop bands with a rabid fanbase that rivals the Bieliebers.

Susan Kang, who runs Korean pop culture site Soompi.com, says that Girls' Generation fans call themselves "Sones" - pronounced "So-Ones" - which is a play off the Korean word for "wish" from the band's hit song "Genie."

The best-selling group have been together since 2007 and consist of members Taeyeon, Jessica, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yoona and Seohyun.

The women also have typical K-pop style (which is a bit different from Korean fashion), consisting of bright colours and wild prints, high kicks, cute bunny hats, lots of hearts, wavy hair à la Kate Middleton and tons of bubble-gum pink accessories. Think of them as Gwen Stefani x 1000.

So to celebrate their win and their unique sense of fashion, check out the band's coolest looks below:

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  • Girls' Generation

    Tiffany of Girls' Generation attends the YouTube Music Awards 2013 on November 3, 2013 in New York City. (Photo by Dimitrios Kambouris/Getty Images)

  • Girls' Generation

    (L to R) Soo Young and Seo Hyun of Girls Generation attend the 'Snowpiercer' South Korea premiere at Times Square on July 29, 2013 in Seoul, South Korea. (Photo by Chung Sung-Jun/Getty Images)

  • Girls' Generation

    This photo taken on June 26, 2013 shows South Korean pop star 'Girl's Generation' member Seo-hyun attending 2013 Kolon F/W fashion show in Seoul. (Starnews/AFP/Getty Images)

  • Girls' Generation

    South Korean K-pop girl group Girls' Generation poses for photographers during a news conference for their world tour in Seoul, South Korea, Sunday, June 9, 2013. Nine members of Girls' Generation will start their world tour concerts, called "2013 Girls’ Generation's World Tour Girls and Peace," from Seoul to Japan, Taiwan and other countries. (AP Photo/Yoo Yong-suk, Yonhap)

  • Girls' Generation

    In this Nov. 1, 2012 photo, South Korean pop band Girls' Generation members Soo Young, left, and Yuri pose during the opening ceremony of the new Burberry flagship store in Hong Kong. (AP Photo/Vincent Yu)

  • Girls' Generation

    In this Nov. 1, 2012 photo, South Korea pop band Girls' Generation member Yuri poses during the opening ceremony of the new Burberry flagship store in Hong Kong. (AP Photo/Vincent Yu)

  • Girls' Generation

    South Korean pop girl group Girls' Generation performs during the SMTown Live World Tour III in Seoul, South Korea Saturday, Aug. 18, 2012. (AP Photo/Lee Jin-man)

  • Girls' Generation

    South Korean girl's group, Girls' Generation pose for photos at an event in Seoul, South Korea, Thursday, Aug. 9, 2012. (AP Photo/Hye Soo Nah)

  • Girls' Generation

    South Korean girl's group, Girls' Generation pose for photos at an event in Seoul, South Korea, Thursday, Aug. 9, 2012. (AP Photo/Hye Soo Nah)

  • Girls' Generation

    South Korean girl's group, Girls' Generation pose for photos at an event in Seoul, South Korea, Thursday, Aug. 9, 2012. (AP Photo/Hye Soo Nah)

  • Girls' Generation

    South Korean girl group "Girls' Generation" members Tae Yeon, left, Tiffany and Seohyun, right, pose before the 2012 Mnet 20's Choice award ceremony in Seoul, South Korea, Thursday, June 28, 2012. (AP Photo/Ahn Young-joon)

  • Girls' Generation

    Tiffany, left, and Sooyoung, members of South Korean K-pop group Girls' Generation, pose during a promotional event for the movie "I AM" at a theater in Seoul, South Korea, Monday, June 18, 2012. (AP Photo/Ahn Young-joon)

  • Girls' Generation

    South Korean K-Pop music group "Girls Generation" member Jessica Jung poses for media she arrives at a party for the opening of British fashion brand Burberry's flagship store outside the Taipei 101 building in Taipei, Taiwan, Thursday, April 26, 2012. (AP Photo/Wally Santana)

  • Girls' Generation

    Members of the Korean Pop band Girls Generation, from left, Seohyeon, Sunny, Taeyeon, Yoori, Tiffany, Hohyeon, Sooyoung and Yoona make an appearance at a Best Buy store in New York on Thursday, Feb. 2, 2012. (AP Photo/Donald Traill)

  • Girls' Generation

    South Korean pop group Girls' Generation poses on the red carpet after arrival at the 2011 Mnet Asian Music Awards in Singapore on Tuesday, Nov. 29, 2011. (AP Photo/Terence Tan)

  • Girls' Generation

    South Korean girls pop group Girls Generation perform during the Korean Pop Culture and Art Awards in Seoul, South Korea, Monday, Nov. 21, 2011. (AP Photo/Lee Jin-man)

  • Girls' Generation

    South Korean group Girl Generation performs during Hallyu Dream Concert in Gyeongju, South Korea, Monday, Oct. 3, 2011. (AP Photo/Ahn Young-joon)

  • NEXT: Korean Style Stars

  • Kim So-yeon

    Actress Kim So-Yeon arrives during the Ferragamo Seoul 2011 event, showcasing Salvatore Ferragamo's Autumn/Winter 2011 women and menswear collections, at the W Hotel on September 6, 2011 in Seoul, South Korea. (Photo by Chung Sung-Jun/Getty Images for Ferragamo)

  • Kim So-yeon

    Actress Kim So-Yeon arrives at the opening ceremony of the 14th Pusan International Film Festival on October 8, 2009 in Busan, South Korea. The biggest film festival in Asia showcases 355 films from 70 countries and runs from October 8-16. (Photo by Chung Sung-Jun/Getty Images)

  • Kim So-yeon

    Actress Kim So-Yeon arrives at the opening ceremony of the 13th Pusan International Film Festival on October 2, 2008 in Busan, South Korea. The biggest film festival in Asia showcases 315 films from 60 countries. (Photo by Chung Sung-Jun/Getty Images)

  • Kim So-yeon

    Actress Kim So-Yeon arrives for the 28th Blue Dragon Film Awards at the National Theater Korea Broadcasters Association on November 23, 2007 in Seoul, South Korea. (Photo by Chung Sung-Jun/Getty Images)

  • Kim So-yeon

    Korean actress Kim So Yeon attends the Opening Gala and 'Seven Swords' premiere at the Palazzo del Cinema on the first day of the 62nd Venice Film Festival on August 31, 2005 in Venice, Italy. (Photo by Chris Jackson/Getty Images)

  • Kim So-yeon

    Korean actress So-yeon Kim attends a photocall for out of competition film 'Seven Swords' at thePalazzo del Casino on the first day of the 62nd Venice Film Festival on August 31, 2005 in Venice, Italy. (Photo by Pascal Le Segretain/Getty Images)

  • Kim So-yeon

    Actress Kim So-Yeon arrives for the opening ceremony of the 16th Busan International Film Festival (BIFF) at the Busan Cinema Center on October 6, 2011 in Busan, South Korea. The biggest film festival in Asia showcases 307 films from 70 countries and runs from October 6-14. (Photo by Chung Sung-Jun/Getty Images)

  • Lee Da-hae

    Actress Lee Da-Hae arrives at the 46th Daejong Film Awards at Olympic Hall on November 6, 2009 in Seoul, South Korea. (Photo by Chung Sung-Jun/Getty Images)

  • Ko So-young

    South Korean actor Jang Dong-gun, left, and his wife and actress Ko So-young pose for the media upon their arrival for South Korean actor Lee Byung-hun and his bride and actress Rhee Min-jung's wedding ceremony in Seoul, South Korea, Saturday, Aug. 10, 2013. (AP Photo/Lee Jin-man)

  • Park Shin-hye

    This photo taken on July 18, 2013 shows South Korean actress Park Shin-hye attending the Pucheon International Fantastic Film Festival in Pucheon. (Starnews/AFP/Getty Images)

  • Park Shin-hye

    Actress Park Shin-Hye arrives for 2013 Chinese Film Festival opening ceremony at Yeouido CGV on June 16, 2013 in Seoul, South Korea. The festival will showcases 11 films and runs from June 16-20. (Photo by Chung Sung-Jun/Getty Images)

  • Park Shin-hye

    South Korean actress Park Shin-hye arrives to attend the opening ceremony of the Busan International Film Festival in Busan, South Korea, Thursday, Oct. 4, 2012. (AP Photo/Ahn Young-joon)

  • Park Shin-hye

    This photo taken on July 25, 2013 shows South Korean actress Park Shin-hye attending the Holika Holika Neon Shower party in Seoul. (Starnews/AFP/Getty Images)

  • Hong Soo-ah

    South Korean actress Hong Soo-ah poses during the Blue Dragon Awards in Seoul, South Korea, Friday, Nov. 30, 2012. The award is a major film and art awards ceremony in South Korea. (AP Photo/Ahn Young-joon)

  • Lee Yeon-hee

    Actress Lee Yeon Hee attends The 44th PaekSang Art Awards at the National Theater on April 24, 2008 in Seoul, South Korea. (Photo by Chung Sung-Jun/Getty Images)

  • Goo Hye-Sun

    This picture taken on February 25, 2013 shows South Korean actress Goo Hye-Sun attending the movie premier of 'Touch of Light' in Seoul. (Starnews/AFP/Getty Images)

  • Ku Hye-sun

    TOKYO - JUNE 10: Korean actress Ku Hye Sun (R) and actor Tsuyoshi Abe (L) attend the opening ceremony for the Short Shorts Film Festival & Asia at Omotesando Hills Space O on June 10, 2010 in Tokyo, Japan. In its 12th year running, the Short Shorts Film Festival is one of Asia's largest for international short films. (Photo by Junko Kimura/Getty Images)

  • Miriam Yeung

    Actress Miriam Yeung arrives at the closing ceremony red carpet during the 3rd Beijing International Film Festival at China National Convention Center on April 23, 2013 in Beijing, China. (Photo by Lintao Zhang/Getty Images)

  • Miriam Yeung

    Hong Kong actress Miriam Yeung (L) and her husband Real Ting pose on the red carpet during the 32nd Hong Kong Film Awards on April 13, 2013. The annual awards are the Hong Kong equivalent to the Oscars and the British BAFTAS. (ANTONY DICKSON/AFP/Getty Images)

  • Miriam Yeung

    Miriam Yeung arrives at the 37th Hong Kong International Film Festival Grand Opening on March 17, 2013 in Hong Kong, Hong Kong. (Photo by Xaume Olleros/Getty Images)

  • Miriam Yeung

    Hong Kong actress Miriam Yeung poses on the red carpet at the Asian Film Awards as part of the 37th Hong Kong International Film Festival in Hong Kong Monday, March. 18, 2013. (AP Photo/Vincent Yu)

  • Miriam Yeung

    HONG KONG - FEBRUARY 26: Miriam Yeung at the 2013 IFPI Hong Kong Top Sales Music Awards at Star Hall on February 26, 2013 in Hong Kong, Hong Kong. (Photo by Jessica Hromas/Getty Images)

  • Miriam Yeung

    Singer and actress Miriam Yeung arrives at the Asian Film Awards 2008 in Hong Kong, China (Photo by Andrew Ross/Getty Images)

  • Lee Min-jung

    South Korean bride and actress Rhee Min-jung poses for the media during a press conference before her wedding ceremony with South Korean actor Lee Byung-hun, unseen, in Seoul, South Korea, Saturday, Aug. 10, 2013. (AP Photo/Lee Jin-man)

  • Lee Min-jung

    South Korean bride and actress Rhee Min-jung poses for the media during a press conference before her wedding ceremony with South Korean actor Lee Byung-hun, unseen, in Seoul, South Korea, Saturday, Aug. 10, 2013. (AP Photo/Lee Jin-man)

  • Lee Min-jung

    Actress Lee Min-Jung arrives for the 47th PaekSang Art Awards at Kyunghee University Art Center on May 26, 2011 in Seoul, South Korea. (Photo by Chung Sung-Jun/Getty Images)

  • Lee Min-jung

    Actress Lee Min-Jung arrives for the 46th PaekSang Art Awards at Haeoreum Theater on March 26, 2010 in Seoul, South Korea. (Photo by Chung Sung-Jun/Getty Images)

  • Lee Min-jung

    South Korean actress Lee Min-Jung arrives at the opening ceremony of the 15th Pusan International Film Festival in Busan on October 7, 2010. Stars from Hollywood, Bollywood and China gathered with film-makers and fans Thursday for the launch of Asia's most prestigious film festival in the South Korean port city of Busan. (KIM JAE-HWAN/AFP/Getty Images)

  • NEXT: Asian Actresses With Incredible Style

  • Zhang Ziyi

    Actress Zhang Ziyi attends the Gala Presentation Press Conference 'Dangerous Liasons' during the 17th Busan International Film Festival (BIFF) at the Shinsegae Centumcity cultural hall on October 5, 2012 in Busan, South Korea. The biggest film festival in Asia showcases 304 films from 75 countries and runs from October 4-13. (Photo by Chung Sung-Jun/Getty Images)

  • Zhang Ziyi

    Actress Ziyi Zhang attends 'The Grandmaster' Photocall during the 63rd Berlinale International Film Festival at The Grand Hyatt Hotel on February 7, 2013 in Berlin, Germany. (Photo by Pascal Le Segretain/Getty Images)

  • Zhang Ziyi

    Chinese actress Zhang Ziyi poses on the red carpet of the opening film of the Berlinale film festival , 'Yi dai zong shi' (The Grandmaster) in Berlin, on February 7, 2013. The 63rd Berlin film festival opens with a gala screening of Chinese director Wong Kar Wai's martial arts epic about the mentor of kung fu superstar Bruce Lee. AFP PHOTO / GERARD JULIEN (Photo credit should read GERARD JULIEN/AFP/Getty Images)

  • Zhang Ziyi

    Actress Ziyi Zhang attends Dolce&Gabbana, along with Giovanna Battaglia, celebrate the opening of the 5th Avenue Flagship Boutique on May 4, 2013 in New York City. (Photo by Larry Busacca/Getty Images for Dolce&Gabbana)

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