It would be too easy to make a bush joke out of this situation.

American Apparel (the company known for their provocative and a bit sexist advertisements) got the Internet talking again when photos of their unique store mannequins hit the Web.

Gothamist spotted a New York store's mannequins decked out with pubic hair (for reals) and documented the reaction of passers-by, who were "laughing." (No mention of whether these potential customers went into the East Houston Street store and bought the sheer undies which proudly showed off said bush.)

To figure out whether it was a joke or not (because you just never know in these prank-worthy times), our U.S. colleagues spoke with an associate at the store, who said that the mannequins went up early Thursday morning and were supposed to represent the "rawness and realness of sexuality" and help push sales for Valentine's Day. Note to boyfriends/husbands/lovers: Maybe it's just easier to get your significant other some flowers and chocolate?

But we're not surprised that the controversial American retailer is pushing the proverbial envelope: The company ruffled some feathers when they released a shirt illustrated by artist Petra Collins which featured a graphic of a woman's vagina while on her period and they are constantly being accused of exploiting women and sexualizing children in their advertisements which led to their ads being banned in the UK. (Let us also never forget the ad that clearly showed a young woman's pubic hair while modeling sheer panties.)

So, what do you think of these mannequins? Do they make you want to buy American Apparel underwear?



American Apparel isn't the only company who likes to shock:

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  • Levis.

  • Saatchi and Saatchi's campaign for The Conservative Party ahead of the 1979 general election.

  • Durex.

  • Sisley fashion brand.

  • Sean John's Unforgivable Woman fragrance.

  • Linford Christie stars in Kleenex's tissue advert.

  • Lynx.

  • BMW.

  • BaF's anti-domestic violence ad.

  • Red Tape menswear fashion brand.

  • Controversial French anti-smoking advert,

  • MacDonald's.

  • QSOL service provider.


  • A German MacDonald's advert.

  • Heinz.

  • Cadbury's.

  • Miquita Oliver in Women's Aid advert.

  • Advert for Chicolate chocolate substitute.

  • Skin Burn, anti-smoking ad

  • Barnardo's.

  • Tipalet cigarette advert.

  • Benetton

  • TG4 television program entitled 'Paisean Faisean'.

  • Courage beer.

  • Budweiser.

  • Barcardi rum.

  • Amnesty International

  • Skyy alcoholic drink.

  • Amnesty International

  • Amnesty International

  • Anti binge-drinking advert

  • Van Heusen

  • BMW

  • Pitney-Bowes Postage Meter

  • Government anti-drug driving advert

  • Anti-abortion advert

  • Advert against verbal abuse

  • Fabrica

  • Benson & Hedges

  • American Apparel

  • Amnesty International

  • Post-It

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