A Hong Kong billionaire is so serious about making his lesbian daughter straight, he has doubled his original offer to any man who can get the job done.

That's $120 million dollars for compelling a 33-year-old woman who's in a happy, long-term relationship to choose a life of unhappy heterosexual matrimony.

The target, Gigi Chao, has expressed no desire to become straight whatsoever. And, in fact, has repeatedly pleaded with her father to stop meddling with her sexuality.

But father knows best?

"I don't want to interfere with my daughter’s private life," Cecil told Malaysian newspaper Nanyang Siang Pau on Monday. "I only hope for her to have a good marriage and children as well as inherit my business."

cecil chao hong kong billionaire

Chao made international headlines back in September 2012, when he offered a princely sum of $60 million to any man who could change his daughter.

"She can choose whatever she wants," the 76-year-old tycoon -- who has reputedly slept with more than 10,000 women -- told the Financial Times in January 2013. "But anyone who comes along to pursue Gigi, we will give them a moderately deluxe life. I would not force her to marry a man. But obviously I would, from my point of view, prefer her to be married and to have grandchildren.”

That offer resulted in some 20,000 suitors lining up for a crack at converting her, according to Time.

Story Continues After The Slideshow

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  • Cecil Chao

    Cecil Chao, chairman of Hong Kong property developer Cheuk Nang Holdings, who has a reputation for being a playboy, speaks during an interview in his house in Hong Kong Friday, Sept. 28, 2012. The daughter of the prominent Hong Kong tycoon who has offered $65 million to any man who can woo her away from her lesbian partner says she's not upset with her father. Gigi Chao says she’s on “very loving terms” with her father. He made world headlines this week when he offered the 500 million Hong Kong dollar marriage bounty after learning that his daughter had eloped with her partner to France. (AP Photo/Kin Cheung)

  • Cecil Chao

    Cecil Chao, chairman of Hong Kong property developer Cheuk Nang Holdings, who has a reputation for being a playboy, poses in his house in Hong Kong Friday, Sept. 28, 2012. The daughter of the prominent Hong Kong tycoon who has offered $65 million to any man who can woo her away from her lesbian partner says she's not upset with her father. Gigi Chao says she’s on “very loving terms” with her father. He made world headlines this week when he offered the 500 million Hong Kong dollar marriage bounty after learning that his daughter had eloped with her partner to France. (AP Photo/Kin Cheung)

  • Cecil Chao

    Cecil Chao, chairman of Hong Kong property developer Cheuk Nang Holdings, who has a reputation for being a playboy, walks downstairs in his house in Hong Kong Friday, Sept. 28, 2012. The daughter of the prominent Hong Kong tycoon who has offered $65 million to any man who can woo her away from her lesbian partner says she's not upset with her father. Gigi Chao says she’s on “very loving terms” with her father. He made world headlines this week when he offered the 500 million Hong Kong dollar marriage bounty after learning that his daughter had eloped with her partner to France. (AP Photo/Kin Cheung)

  • Cecil Chao

    Cecil Chao, chairman of Hong Kong property developer Cheuk Nang Holdings, who has a reputation for being a playboy, speaks during an interview in his house in Hong Kong Friday, Sept. 28, 2012. The daughter of the prominent Hong Kong tycoon who has offered $65 million to any man who can woo her away from her lesbian partner says she's not upset with her father. Gigi Chao says she’s on “very loving terms” with her father. He made world headlines this week when he offered the 500 million Hong Kong dollar marriage bounty after learning that his daughter had eloped with her partner to France. (AP Photo/Kin Cheung)

  • Gigi Chao, Sean Eav

    In this undated photo, Gigi Chao, right, daughter of the Hong Kong property tycoon Cecil Chao, poses with her partner Sean Eav at an event in Hong Kong. The daughter of the prominent Hong Kong tycoon who has offered $65 million to any man who can woo her away from her lesbian partner says she's not upset with her father. Gigi says she’s on “very loving terms” with her father. He made world headlines this week when he offered the 500 million Hong Kong dollar marriage bounty after learning that his daughter had eloped with her partner to France. (AP Photo)

  • Gigi Chao

    In this Thursday, Sept. 27, 2012 photo, Gigi Chao, daughter of Hong Kong property tycoon Cecil Chao, poses during an interview in Hong Kong. The daughter of the prominent Hong Kong tycoon who has offered $65 million to any man who can woo her away from her lesbian partner says she's not upset with her father. Gigi Chao says she’s on “very loving terms” with her father. He made world headlines this week when he offered the 500 million Hong Kong dollar marriage bounty after learning that his daughter had eloped with her partner to France. (AP Photo/Kin Cheung)

  • Gigi Chao

    In this Thursday, Sept. 27, 2012 photo, Gigi Chao, daughter of Hong Kong property tycoon Cecil Chao, poses during an interview in Hong Kong. The daughter of the prominent Hong Kong tycoon who has offered $65 million to any man who can woo her away from her lesbian partner says she's not upset with her father. Gigi Chao says she’s on “very loving terms” with her father. He made world headlines this week when he offered the 500 million Hong Kong dollar marriage bounty after learning that his daughter had eloped with her partner to France. (AP Photo/Kin Cheung)

  • Gigi Chao, Sean Eav

    In this undated photo, Gigi Chao, right, daughter of the Hong Kong property tycoon Cecil Chao, poses with her partner Sean Eav at an event in Hong Kong. The daughter of the prominent Hong Kong tycoon who has offered $65 million to any man who can woo her away from her lesbian partner says she's not upset with her father. Gigi says she’s on “very loving terms” with her father. He made world headlines this week when he offered the 500 million Hong Kong dollar marriage bounty after learning that his daughter had eloped with her partner to France. (AP Photo)

Naturally, the courting frenzy didn't sit too well with Gigi, who is a prominent gay rights activist and founding member of Hong Kong-based Big Love Alliance.

"My partner Sean is upset about the public's reaction," she told HK Magazine last year. "She tries to brush it off most of the time, but she's quite upset. For every relationship, it's not really just a one-sided thing. For Sean, she is getting over a lot of emotional issues that she has with my parents."

Instead of backing off, however, Cecil Chao has redoubled his efforts to convert his daughter -- a campaign that Gigi is weathering with surprising poise.

'I understand that he loves me," she told the Daily Mail. "It's just he’s from another time and it's difficult for him to understand the plight of the LGBT.

"At the office it's business as usual. At family gatherings we hug and dance. And we just agree to disagree on what marriage is and family is."

NOTE: The use of the word "lesbian" in this story and headline is meant to refer to Gigi's current relationship with another woman. It is unclear if she identifies as a lesbian, bisexual, queer or some other orientation.

Loading Slideshow...
  • Chris Pine

    "I think we should do more than just send gay Olympians there," the "Jack Ryan" star said in an interview. ''What's happening there in terms of gay rights or the lack of it is extraordinary and awful." Read the full story <a href="http://www.huffingtonpost.com/2014/01/15/chris-pine-russia-gay-law-_n_4602221.html" target="_blank">here</a>.

  • Mikhail Baryshnikov

    The Russian dance legend and actor ("Sex and the City") sounded off on the controversial legislation in an exclusive statement for the No More Fear Foundation, an international LGBT advocacy organization. "My life has been immensely enriched by gay mentors, colleagues and friends and any discrimination and persecution of gay people is unacceptable," Baryshnikov, 65, said. "Equal treatment of people is a basic right and it is sad that we still have to even speak about this in [the] 21st century." <a href="http://www.huffingtonpost.com/2013/10/15/mikhail-baryshnikov-russia-gay-law-_n_4100754.html" target="_blank">Read the full story here</a>.

  • Melissa Etheridge

    The 52-year-old Grammy Award-winning rocker, who is openly gay, told the Washington Blade's Michael K. Lavers that she wouldn't hesitate to visit Russia if she were invited to attend the 2014 Winter Olympics. “I would be there with bells on,” Etheridge said. “I would love to go offer support, offer visibility, stand there just as a known gay person.” Read the full story <a href="http://www.huffingtonpost.com/2013/12/17/melissa-etheridge-sochi-olympics_n_4459427.html" target="_blank">here</a>.

  • Tilda Swinton

    A photograph of the Academy Award-winning actress defending Russia's beleaguered lesbian, gay, bisexual and transgender (LGBT) community by holding a rainbow flag in front of Moscow's Kremlin was released with the following statement via her spokesperson: "In solidarity. From Russia with love." <a href="http://www.huffingtonpost.com/2013/07/05/tilda-swinton-rainbow-flag-russia-_n_3550360.html" target="_blank">Read the full story here</a>.

  • Madonna

    The Material Girl sparked controversy when she spoke out in defense of Russia's LGBT community during a St. Petersburg stop on her MDNA World Tour last year. Performing in black lingerie with the words "No Fear" scrawled on her bare back, Madonna urged the audience -- most wearing pink wrist bands distributed at the door -- to "show your love and appreciation to the gay community." "We want to fight for the right to be free," she said at the time, Reuters reported. <a href="http://www.huffingtonpost.com/2012/08/09/madonna-st-petersburg-russia-gay-rights_n_1762135.html" target="_blank">Click here for the full story</a>.

  • Johnny Weir

    The U.S. figure skater (pictured on right, with husband Victor Voronov) has spoken out against a planned boycott of the 2014 Winter Olympics in Sochi, warning that those hurt most would be the athletes who have "dedicated their lives to possibly having their lone life-changing moment." "The Olympics are not a political statement, they are a place to let the world shine in peace and let them marvel at their youthful talents," he wrote. "I respect the LGBT community full heartedly, but I implore the world not to boycott the Olympic Games because of Russia’s stance on LGBT rights or lack thereof." <a href="http://www.huffingtonpost.com/2013/07/26/johnny-weir-russia-olympics-boycott-_n_3659423.html" target="_blank">Click here for the full story</a>. <em>CORRECTION: The original version of this slideshow misidentified Johnny Weir as Victor Voronov. </em>

  • Cher

    The legendary singer-actress said she turned down the chance to perform at the 2014 Winter Olympics in Sochi because of Russia's anti-gay law. "I can’t name names but my friend called who is a big oligarch over there, and asked me if I’d like to be an ambassador for the Olympics and open the show," Cher told Maclean's writer Elio Iannacci. "I immediately said no. I want to know why all of this gay hate just exploded over there." <a href="http://www.huffingtonpost.com/2013/09/13/cher-sochi-olympics-russia_n_3921419.html" target="_blank">Click here for the full story</a>.

  • Elton John

    In spite of Russia's anti-gay legislation, the Rocket Man has vowed not to cancel his forthcoming Moscow performance. "As a gay man, I can’t leave those people on their own without going over there and supporting them," he said. "I don’t know what’s going to happen, but I’ve got to go." Read the <a href="http://www.huffingtonpost.com/2013/09/17/elton-john-russia-gay-law-_n_3942870.html" target="_blank">full story here</a>.

  • Lady Gaga

    "The Russian government is criminal," the Mother Monster tweeted in August. "Oppression will be met with revolution. Russian LGBTs you are not alone. We will fight for your freedom." She also noted: "Sending bravery to LGBTs in Russia. The rise in government abuse is archaic. Hosing teenagers with pepper spray? Beatings? Mother Russia?" <a href="http://www.huffingtonpost.com/2013/08/05/lady-gaga-russia-lgbt_n_3708608.html" target="_blank">Click here for the full story</a>.

  • Greg Louganis

    The Olympic diving champion rejected the possibility of a boycott against the 2014 Winter Olympics in Russia in a Policymic editorial. "Boycotting sends the wrong message and will only harm the hard-working athletes set to compete in the 2014 Olympics, not the Russian government itself," he wrote. "I know from personal experience. My first Olympics I won Silver at age 16, and then in 1980, at the height of my diving career, President Jimmy Carter opted to boycott the 1980 Olympics in Moscow as a method of protesting the Soviet invasion in Afghanistan. The toll on fellow athletes and me was devastating." <a href="http://www.policymic.com/articles/58481/i-m-an-openly-gay-gold-medalist-and-i-reject-the-sochi-olympics-boycott" target="_blank">Click here for the full story</a>.

  • Seth Wescott

    "The human rights stuff that's going on, there's a potential for it to be an incredibly negatively-overshadowed Olympics," the two-time gold medal winning snowboarder told the Associated Press. Of his gay friends in snowboarding, he noted, "They're wonderful human beings, and I think for them to be discriminated against is a crime." <a href="http://www.huffingtonpost.com/2013/09/12/seth-wescott-russia-gay-law-_n_3913225.html" target="_blank">Read the full story here</a>.

  • Blake Skjellerup

    The New Zealand speed skater, who is openly gay, told HuffPost Live's Josh Zepps that a boycott would hurt the athletes themselves more than Russia. "I don't support a boycott at all," he said. "I believe the greatest way to bring about change is to have a presence. Being present in Sochi is going to be greater for the cause than not being there at all." <a href="http://www.huffingtonpost.com/2013/08/01/blake-skjellerup-russia_n_3689573.html" target="_blank">Click here for the full story</a>.

  • Nick Symmonds

    After winning a silver medal at the World Track & Field Championships in Moscow on Aug. 13, the American middle distance runner openly dedicated the victory to his gay and lesbian friends in his home country. The act reportedly makes Symmonds the first athlete to critique and oppose Russia's anti-gay legislation while in Russia. <a href="http://www.huffingtonpost.com/2013/08/14/nick-symmonds-gays-russia_n_3755462.html" target="_blank">Click here for the full story</a>.

  • Billie Jean King

    The controversy swirling around Russia's anti-gay policies should not overshadow the athletes at the Winter Olympics in Sochi next month, tennis legend Billie Jean King told the Today Show. "When we step off the plane, we are part of America. We are what America looks like," she said. "Visually, we're going to send a very strong message just by being there." Read the full story <a href="http://www.huffingtonpost.com/2014/01/09/billie-jean-king-gay-olympics-_n_4568267.html" target="_blank">here</a>.