BRITISH COLUMBIA

We Heart Local App Helps B.C. Support Province's Farmers

01/29/2014 09:04 EST | Updated 01/29/2014 09:59 EST

B.C. farmers are making it easier than ever to shop local with the launch of a new app.

We Heart Local, a free smartphone app from the BC Dairy Association and Buy Local. Eat Natural., helps you find grocery stores, restaurants, food trucks, and boutiques that carry B.C. products.

"The We ♥ Local app connects you to all the awesome flavours of BC’s local food community – anytime, anywhere," says the BC Dairy Association's website. "Like having a local farmers’ market in your pocket, you can browse local recipes, discover what’s in season, and find businesses that offer locally produced products anywhere in BC."

There are various qualifications that an establishment must pass in order to be part of We Heart Local, including having at least five local menu items for restaurants and at least 10 per cent local produce for supermarkets.

“We know that consumers are very enthusiastic about local food,” Reg Ens, executive director of the B.C. Agriculture Council, told The Vancouver Sun. “This is more of a demand-pull exercise that will show our producers where opportunities to sell more of their products are, especially when people start to use the app.”

It can be downloaded through the iTunes app store.

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