Yoga retailer Lululemon has apologized after customers complained they were being banned from its online store for reselling products online.

Numerous people have told news sources over the past week that they were contacted by Lululemon representatives by phone after trying to sell used Lululemon clothes on eBay. Many said they were blocked from using the retailer’s online store, Business Insider reports.

The company reportedly blacklisted the IP addresses of computers linked to people who sold Lululemon clothes online.

I’m such a loyal fan, I’ve supported their business for a long time and for them to go after me for something like this just blew my mind,” said London, Ont. resident Eric Lewis, who runs the LuluMen blog, as quoted by CTV News.

Lewis told Business Insider he has spent an estimated $10,000 on Lululemon clothing over the past five years, but sold fewer than 10 of the items on eBay.

Lululemon issued an apology Sunday night, after enquiries from the media.

We looked into it and realized that we had indeed gone too far, and have taken steps to fix it as quickly as possible,” Lululemon’s statement said. “We are reaching out to apologize to the guests who were impacted.”

The company was evidently concerned about the selling of counterfeit Lululemon clothing, as well as individuals selling Lululemon clothes at a markup. In Lewis’ case, Lululemon said he had tried to sell a pair of pants for more than the $19 sale price he had paid for them.

But others say they weren’t marking up the products, just trying to sell products they can’t return because of Lululemon’s stringent return policy -- only unused clothing can be returned, and within 14 days of sale.

Lululemon shopper Starla Stamson of Vancouver told CTV News she only ever sold clothes for below the in-store price, and was still targeted by Lululemon. She estimates she has spent $20,000 on Lululemon clothes in recent years.

“We’re not selling ammunition, we’re selling yoga pants,” she said.

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  • The Name Explained

    What’s behind Lululemon’s name? Company founder Chip Wilson has <a href="http://business.financialpost.com/2013/12/10/lululemon-athletica-chip-wilson-controversy/" target="_blank">offered an odd explanation</a>. “The reason the Japanese liked (my former skateboard brand, ‘Homeless’) was because it had an L in it and a Japanese marketing firm wouldn’t come up with a brand name with an L in it," he explained to National Post Business Magazine. "L is not in their vocabulary. It’s a tough pronunciation for them. So I thought, next time I have a company, I’ll make a name with three Ls and see if I can get three times the money. It’s kind of exotic for them. I was playing with Ls and I came up with Lululemon. It’s funny to watch them try to say it,” he said. However, The Globe and Mail notes <a href="http://www.theglobeandmail.com/report-on-business/five-infamous-gaffes-from-lululemons-past/article15847989/" target="_blank">the company’s site says the name was the result of a survey</a>.

  • Child Labour Comments

    Back in 2005, Wilson’s <a href="http://thetyee.ca/News/2005/02/17/LuluCritics/" target="_blank">comments about child labour “went over like a lead balloon”</a> at a Vancouver conference, according to The Tyee. The site reported: “Wilson told the delegates third-world children should be allowed to work in factories because it provides them with much-needed wages. They also say he argued that even in Canada there is a place for 12- and 13-year-old street youths to find work in local factories as an alternative to collecting handouts.”

  • Ayn Rand Totes

    Lululemon’s <a href="http://www.huffingtonpost.ca/2011/11/16/lululemon-ayn-rand-john-galt-tote-bags_n_1097615.html" target="_blank">‘Who Is John Galt?’ tote bags</a> were a nod to Ayn Rand’s <em>Atlas Shrugged</em>, which promotes individualism and capitalism over collectivism. But some customers didn’t appreciate the political message. The company <a href="http://lululemon.com/community/blog/who-is-john-galt/" target="_blank">defended the product on its blog</a>: “Chip Wilson, first read this book when he was eighteen years old working away from home. Only later, looking back, did he realize the impact the book’s ideology had on his quest to elevate the world from mediocrity to greatness (it is not coincidental that this is Lululemon’s company vision).”

  • Seaweed Slip

    In 2007, Lululemon came under scrutiny for its VitaSea clothing, which the company said was made with seaweed that provided health benefits. A New York Times article challenged the company’s claim and said it found the material showed “<a href="http://www.nytimes.com/2007/11/14/business/14seaweed.html?pagewanted=all" target="_blank">no significant difference in mineral levels between the VitaSea fabric and cotton T-shirts</a>.” Independent testing “confirmed the presence of vitamins, minerals, and amino acids in the VitaSea fabric,” a company statement said, but the retailer <a href="http://www.cbc.ca/news/business/lululemon-to-remove-claims-from-seaweed-clothing-line-1.655660" target="_blank">agreed to remove references to therapeutic benefits of the product</a>.

  • Sheer Insanity

    Lululemon’s too-sheer yoga pants were perhaps the company’s most infamous headache. The company<a href="http://www.businessinsider.com/lululemon-see-through-yoga-pants-2013-3" target="_blank"> pulled its defective Luon pants from shelves in March 2013</a>, following customer complaints that the pants were see-through. Lululemon <a href="http://www.businessinsider.com/lululemon-restocks-black-luon-yoga-pants-2013-6" target="_blank">said it expected to lose as much as $67 million from the blunder</a>. To make matters worse for the retailer, it was<a href="http://www.cbc.ca/news/business/lululemon-hit-with-3rd-class-action-lawsuit-from-investors-1.1385376" target="_blank"> hit with three class-action lawsuits related to the recall</a>.

  • Bend Over?!

    Adding insult to injury? Some customers seeking refunds said Lululemon salespeople asked them to demonstrate the sheerness of their pants by bending over. “I went into my local store to return my Astro pants and Invert crops, both purchased this month.<a href="http://jezebel.com/5992004/lululemon-is-asking-customers-to-bend-over-to-prove-their-yoga-pants-are-really-that-sheer" target="_blank"> I was asked to BEND OVER in order to determine sheerness</a>. The sales associate then perused my butt in the dim lighting of the change room and deemed them "not sheer." I felt degraded that this is how the recall is being handled,” according to one customer. The company responded, <a href="http://www.huffingtonpost.ca/2013/03/26/lululemon-recall-customer_n_2955731.html?utm_hp_ref=lululemon" target="_blank">saying it would offer returns</a> “no questions asked.”

  • Pilling Pants

    Even more quality complaints plagued the company following the sheer pants recall. Shoppers <a href="http://www.huffingtonpost.ca/2013/11/01/lululemon-pilling-pants_n_4194168.html" target="_blank">weren’t impressed with yoga pants pilling and seams coming apart</a>. And yes, some still complained that the pants were still too sheer.

  • Chip Wilson On Women’s Bodies

    Wilson put his foot in his mouth when he <a href="http://www.huffingtonpost.ca/2013/11/07/chip-wilson-lululemon-pants_n_4236637.html?utm_hp_ref=lululemon" target="_blank">told Bloomberg TV that "some women’s bodies just actually don’t work" with their products</a>, which have been known to pill or look too sheer. “It’s really about the rubbing through the thighs, how much pressure is there over a period of time and how much they use it,” he said.

  • Again With The Thighs

    Not long after Wilson’s comment about thighs rubbing together sparked outrage, a Bethesda, Md. shop raised eyebrows when it featured a <a href="http://www.huffingtonpost.ca/2013/12/03/lululemon-rubbing-thighs-window_n_4379280.html?utm_hp_ref=lululemon" target="_blank">sign in its window that read: “Cups of chai, apple pies, rubbing thighs?”</a> The brand apologized for the controversial display, saying “We celebrate that thighs rub together -- ours do too.”

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