BRITISH COLUMBIA

Face Of Today Gala Draws Vancouver's Finest

03/08/2014 03:22 EST | Updated 03/12/2014 02:59 EDT

Surrounded by the philanthropic legacy of her mother Jacqui Cohen while growing up, it's no surprise that Kasondra Cohen-Herrendorf, heir to the Army and Navy department store fortune, caught the giving bug.

Face of Today, the charity organization Cohen-Herrendorf founded, held its fifth annual fundraising gala Friday at the Rosewood Hotel Georgia in downtown Vancouver.

It was a night of glamour and giving, with many of the city's young and successful in attendance.

The Huffington Post B.C. was there to take in all of the action, and it didn't take long to spot the likes of the PARTYSKIRTS designers Mariel and Lauren Armstrong, Gumboot Glam's Ally Soeker, HUSH Magazine's editor-in-chief Parsoua Shirzad, Donnelly Group's Derek Anderson and Jonathan Yelizarov, model Nisha Kharé, and man about town Fred Lee, to name a few.

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Face Of Today Gala 2014

There was a silent and live auction, with amazing offerings from Cavalier, Mile's End Motors, Burberry, SeaWheeze Half Marathon, Kings of Leon, Kruse Designs, Veuve Clicquot, and more. The goal was to raise $500,000, according to VancityBuzz.

Oh, and did we mention the Veuve Clicquot, oysters, mini cupcakes, and Belvedere on offer?

And all for a good cause: the Face of Today foundation helps underprivileged youth aged 16 to 25 achieve their goals.

"[Kasondra] believes everyone deserves an equal opportunity to strive for their highest potential and work towards accomplishing their dreams," states Cohen-Herrendorf's bio. "Growing up in a privileged environment and being exposed to charity at a young age she always envisioned herself starting something on her own."

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