STYLE

Kate Middleton's Yellow Roksanda Ilincic Dress Her Most Popular Yet

05/01/2014 11:40 EDT | Updated 05/01/2014 11:59 EDT

While Prince William thought Kate Middleton looked like a banana in her bright yellow Roksanda Ilincic dress, the public couldn’t disagree more! Since sporting the sunny frock in Sydney, Australia, Ebay has reported a 95 per cent increase in sales of yellow dresses. And the craziest part? Sales spiked only four days after she wore it!

An Ebay spokesperson told Marie Claire: “The Duchess of Cambridge’s wardrobe undeniably affects what’s in when it comes to style-hunting on eBay, with sales consistently skyrocketing after she is photographed in the latest trend.”

Amazingly, Google also saw a huge increase in searches for “yellow dress” and “kate yellow dress” on the same day the Duchess sported the attire.

But Kate’s yellow frock wasn’t the only outfit that inspired a fashion frenzy during the tour Down Under. Her Diane Von Furstenberg dress also spiked searches for “wrap dresses” and sold out on DVF’s U.S. site within minutes of her appearance.

Likewise, Ebay reported that there has been a surge of sales in floral dresses and green frocks as well, rising 94 per cent and 88 per cent respectively. Kate wore similar styles when she sported a spring-inspired L.K. Bennett frock and a green Catherine Walker coat dress.

Clearly Vogue was wrong they dubbed her the “Duchess of Normcore,” because from as far as we can tell, the Kate Effect is still going strong!

royal tour sydney kate middleton

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