Comparing the percentage of traffic on health and fitness apps and websites across international borders, a recent study by mobile advertising company Opera Mediaworks found the most interested countries were primarily Anglo-Saxon, with Canada in the lead, followed by Australia, the UK, and the United States in that order.
The data suggests what countries might be the healthiest and the fittest, or at least motivated enough to download the apps and visit the relevant sites.
Results say the least engaged audiences are located in non-English speaking countries, most with emerging economies. Of the ten countries included in the report, Russia topped the list for having the least amount of traffic, followed by Indonesia, Brazil, India, Mexico and South Africa in that order.
Of notable interest was that the countries with the highest number of doctors per capita accounted for 67 percent of interest in health and fitness apps.
In contrast, countries with the fewest doctors per capita accounted for just 11 percent of traffic.
The results are a stark reminder of the global health gap, but the good news is that information is available in the form of websites and apps that can help.
The potential of these tools to enhance lives is visible in projects like Mobile Alliance for Maternal Action (MAMA) which communicates important health information via text messaging to expectant mothers with limited access to medical services.
Data was collected from a recent customer service survey and from monthly impressions of 400 health and fitness sites and apps for which Opera Mediaworks manages the advertising.
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