Brand Republic
There's nothing quite like a shoe box filled with bacon to whip you into shape -- or at least that's what Reebok's banking on.
Instead of sending sneakers for the launch of the 2014 CrossFit Games as they did in previously years, the sports apparel giant began an alternative campaign in which they sent uncooked pork to participants in a branded shoe box. As it turns out, most CrossFit members are in love with the Paleo Diet -- eating foods mimicking that of a pre-agricultural diet -- and raw bacon is what gets them going.