Sears Canada isn't in the best shape right now.
The company closed numerous stores including its Toronto Eaton Centre location earlier this year, while Sears Holdings Corp. has sold most of its stake in its Canadian counterpart for US$380 million.
So what's a floundering retailer to do? Why, tap a longtime employee's famous brother for help, of course!
Enter Mike Myers, whose brother Peter has worked at Sears Canada for 32 years.
The star of "Austin Powers" features in a new ad posted to YouTube Wednesday in which they try to convince the public that the company is "not going anywhere."
And while they don't totally gloss over the retailer's problems — "Sears Canada has to demographically and psychographically alter the trajectory of its business model," Mike points out — the ad comes off as an urgent ploy to hold on to its customers.
Nowhere is that encompassed more than in the company's new tagline: #MyBrotherWorksAtSears.
We admit, despite Myers' presence, we didn't laugh once. But at least it wasn't as painful to watch as "The Love Guru."
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