With the news that Palcohol, the proper name for a brand of powdered alcohol, was approved for sale in the U.S. this week, plenty of people have been wondering just what this product contains.
Is it the adult version of Fun Dip? (No.) Is it a legal snortable substance to intoxicate you? (Not recommended.) Is it a brilliant way for astronauts to get drunk in space? (Definitely not.)
In the video above, Dnews takes a look at Palcohol and explains some great uses for the substance, which boasts a 12 per cent alcohol content when combined with water for a drink. Founder Mark Phillips claims he created it in order to easily bring booze on camping and hiking trips, and we're sure many people can appreciate the joys of a boozy sip in the great outdoors.
There are, of course, plenty of warnings that come along with using this product, and a few states in the U.S. are already moving to ban it, according to the Associated Press.
And as for its possible appearance in Canada, the Toronto Sun reported last year that liquor control boards would have no plans to sell it, even if it was approved.
Take a look at the video above to discover just what Palcohol is all about — and why its initial marketing tactics could be described as "wildly inappropriate."
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