STYLE

Joe Mimran Leaving Joe Fresh

03/16/2015 07:31 EDT | Updated 03/17/2015 11:59 EDT

Joe Fresh founder Joseph Mimran is stepping down from the company he has helmed for the past nine years.

Mimran confirmed his departure to The Financial Post Monday, saying he was passing leadership duties over to Mario Grauso, who was named president of the company last year.

"I look forward to seeing the continued growth of Joe Fresh as we introduce this iconic Canadian brand to new markets and customers around the globe," he told The Post.

Starting in 2006, Mimran built Joe Fresh into a successful retailer of affordable clothes. Owned by Loblaw Cos. Ltd., it has over 330 stores across Canada.

The company went international in 2011, launching its first stores in New York and New Jersey, before expanding even further to Saudi Arabia and South Korea last year.

Its products are also carried in 650 J.C. Penney stores.

Globe and Mail fashion columnist Nathalie Atkinson noted that rumblings about Mimran's possible departure began before Christmas, when Joe Fresh hired Henriette Ernst, formerly of French luxury brand Céline.

Toronto social columnist Shinan Govani also predicted big changes were coming back in January.

Prior to starting Joe Fresh, Mimran also launched Club Monaco alongside his brother Saul Mimran and Alfred Sung, before the brand was sold to Ralph Lauren and Co. in 1999, The Kit reported.

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