BUSINESS

Anti-Spam Law Killing Our Marketing Strategies, Businesses Complain

06/19/2015 01:51 EDT | Updated 06/19/2015 01:59 EDT
Tim Robberts via Getty Images

You might have a less cluttered inbox than a year ago, but Canadian companies say “anti-spam” legislation is costing them business.

Canada's anti-spam law was enacted last July with the aim of “protect(ing) Canadians while ensuring that businesses can continue to compete in the global marketplace.”

However, a survey by email marketing firm Cyberimpact found that half of its clients believe the legislation has hurt their ability to compete with U.S. businesses, even though the bill applies to companies worldwide.

Nearly 40 percent said the bill spoiled their marketing strategy.

Six in 10 said they thought the CRTC did not do a proper job of raising awareness about the bill, C-28.

Canada was the last G20 country to adopt anti-spam legislation, which was a condition of certain international agreements Canada signed. Under the law, companies cannot email marketing material without express consent. The penalty for a violation by a company is up to $10 million.

Check out this infographic from Cyberimpact on the effects of Canada's new anti-spam law.

casl infographic

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