North America’s top media minds converged in Toronto on May 5 for the 2015 Canadian Media Director’s Conference, “Marketing in the Age of Wonder.” Their message: true, human content is just as important as innovative media delivery.
In an era when social media personalities can carry as much weight as global brands, many of those brands are scrambling for the right platforms — and the right voices — to compete. To Amber Mac, author, TV host and President of Konnect Digital Engagement, it all comes down to one word: bravery. The tech celeb and power-influencer sat down in the Conversation Lounge to share her insights on technology and authenticity.
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