BUSINESS

Amber Mac At CDMC 2015: How To Be Brave In The Digital Age

07/20/2015 02:45 EDT | Updated 07/20/2015 02:59 EDT

North America’s top media minds converged in Toronto on May 5 for the 2015 Canadian Media Director’s Conference, “Marketing in the Age of Wonder.” Their message: true, human content is just as important as innovative media delivery.

In an era when social media personalities can carry as much weight as global brands, many of those brands are scrambling for the right platforms — and the right voices — to compete. To Amber Mac, author, TV host and President of Konnect Digital Engagement, it all comes down to one word: bravery. The tech celeb and power-influencer sat down in the Conversation Lounge to share her insights on technology and authenticity.

Also on HuffPost

9 Most Disturbing Marketing Moves Of All Time