STYLE

Emma Roberts Goes Completely Unretouched For Aerie Campaign

08/25/2015 11:31 EDT | Updated 08/25/2015 11:59 EDT

Emma Roberts is ready for her (unretouched) closeup.

The 24-year-old actress stars in lingerie brand aerie's latest ad campaign, in which she goes unretouched and Photoshop-free. The ads are part of the brand's "Real" initiative that aims to "challenge supermodel standards by featuring unretouched models." This marks the first campaign in a planned series of unretouched celeb ads for aerie.

A photo posted by Emma Roberts (@emmaroberts) on


"Partnering with Aerie was a natural fit for me because #AerieREAL is a message I personally identify with, particularly being in an industry that is quick to judge flaws," Roberts said in a press release. "I feel so honoured to be part of a movement that reassures women that real doesn’t mean flawed -- real is sexy, real is cool."

Emma's campaign features photos of herself wearing cozy loungewear, bras and underwear doing "everyday" things that are totally relatable.

#aerieREAL #nofilter @aerie 🍉

A photo posted by Emma Roberts (@emmaroberts) on


"I've actually never felt more confident and comfortable on a set -- which is amazing, because you don't have that safety net," she told Refinery29. "But I saw the photos and was like, you know what? This is great -- this is just me, in clothes I feel good in, being who I am."

Preach!

Check out Emma's unretouched aerie ads below:

Emma Roberts For Aerie

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