STYLE

Rihanna Cozies Up To Travi$ Scott In New Puma Ad (PHOTOS)

09/16/2015 01:06 EDT | Updated 09/16/2015 01:59 EDT

Rihanna's first Puma collaboration has finally arrived, and along with it comes a steamy ad campaign starring the Barbadian songstress and rapper/RiRi's rumoured boyfriend, Travi$ Scott.

The sepia-toned ad features the "Bitch Better Have My Money" singer sported a tiny black ensemble paired with the "Fenty" shoe (a.k.a the Puma Creeper), her debut design as Puma's creative director. It remixes the classic Puma Suede design "with a little bit punk and a little bit rebel." Curly hair and dark lips complete her sultry look.

Meanwhile, Scott poses beside Rih shirtless, wearing a pair of form-fitting leather pants.

rihanna puma

According to E! News, not only did Scott star alongside Rihanna in the ad, but he also gave her insight for the shoes.

Sources told E! News that Rihanna sees Scott as "raw, young and has such fresh new energy," thus bringing him on to collaborate on the Puma shoe. The pair are also said to be working on some new music collaborations.

And it seems as though a romance is blossoming between the duo -- the two were spotted heating things up at New York Fashion Week with quite the make-out session, which was caught on camera by TMZ.

We have a feeling this could be the start of a very powerful relationship.

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