(Relaxnews) - L'Oréal's newest brand ambassador is not a silver screen siren, but an influential 21-year-old blogger and member of the Instagram glitterati, Kristina Bazan.
Better known as the beauty behind the blog Kayture, the digital style maven has been appointed the new face of L'Oreal Paris, a gig coveted by the world's most beautiful, high-powered celebrities.
The Swiss beauty boasts two million followers on Instagram, and receives two million views a month on her blog.
"She shows us that any woman can create bold and sophisticated makeup looks, and feel good about herself," said Cyril Chapuy, brand global president in an interview with WWD.
"She designs her own beauty and has this incredible ability to openly share and inspire women all around the world.
Bazan has been covering beauty, fashion, lifestyle and travel on her blog since 2011.
In her new role, the blogger will co-create content with the brand, covering colour cosmetics at events and for digital platforms.
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