A B.C.-based coffee company is the talk of the town in New York City for opening up a store that only serves decaf.
Swiss Water, based in Burnaby, uses "pure water" to filter caffeine out of its drinks, producing a chemical-free result that's said to taste the same as the
precious caffeinated version.
It's a venture tailored to those
who are out of their minds enjoy drinking coffee later in the day than relying on it for a quick boost, according to the company's website.
On Friday, Swiss Water opened its colourful pop-up shop in NYC's snazzy Soho neighbourhood.
30 more hours until the #swisswatercoffeestudio opens its doors! It all begins Friday @ 11am! 300 Lafayette Street NYC. #chemex #pourover #coldbrew and #espresso are just a few ways that we'll be serving up #artwithoutcaffeine. See you there! #nyc #newyork #soho #popup #swisswater #dasicfernandez #coffee #coffeetime
Some Americans were weirded out by the idea.
Caffeine-free coffee shop opens in New York, undermining all reason and causing the city to collapse into itself https://t.co/EUdWOHKYlc— Zach Seward (@zseward) November 1, 2015
i hear their next concept is an alcohol-free wine bar: Caffeine-Free Coffee Shop https://t.co/lgpXlOsJc9— katherine sprung (@iamsprung) October 30, 2015
The Gothamist also had a few words for the entrepreneurial "Canadian weirdos" who robbed them of the drink that makes "colleagues moderately tolerable" in the morning. (Sorry, eh.)
Meanwhile, others were quite pleased.
This is like a dream come true -- no chance of accidental caffeination! https://t.co/rcrlqNJZXV— Aari (@aari) November 2, 2015
Stumbled upon the @swisswater pop-up in Soho, yesterday. Free coffee tasting, knowledgable staff and a fun experience. Who knew decaf could taste so good? Pictured here is their slow brew process. Definitely worth a visit! #swisswater #soho #popup #coffee #☕️ #swisswatergiveaway #vsco #vscocam #artwithoutcaffine #swisswaterny
Jokes aside, the company said it had an "amazing opening day."
(Notice that they didn't say "opening morning." Coincidence? We think not.)
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