STYLE

Nordstrom Pulls Offensive Hanukkah Sweater From Stores

11/17/2015 11:10 EST | Updated 11/17/2015 11:59 EST

Another day, another offensive holiday sweater.

Just one week after the Target 'OCD' Christmas sweater controversy (which received backlash for mocking mental illness), Nordstrom is now under fire for selling a Hanukkah sweater by fashion line, Faux Real, on its website.

The jumper in question features dreidels, a menorah, the Star of David, and the phrase "Chai Maintenance" written across the front. In Hebrew, "Chai" (which means "life") is pronounced "high," therefore making the sweater read as "High Maintenance."

hanukkah sweater

JTA reports another version of the sweater reads "Hanukkah J.A.P" on the bottom. (J.A.P is short for "Jewish American Princess," which is a derogatory term.)


Customers were quick to voice their concerns on Nordstrom's Facebook page, asking the retailer to remove the sweater immediately.

I sent an email to your corporate office earlier but want to reiterate that the Chai Maintenance sweater is completely offensive. Please remove it from your inventory.

Posted by Abbey Frank on Monday, November 9, 2015


As someone who grew up the garment business....Nordstrom should be ashamed about trying to sell their Hanukkah Sweaters....Thinking about boycotting their store. DISGUSTING

Posted by Jack Marine on Monday, November 16, 2015

Nordstrom has since removed the sweater from its website and stores.

A Nordstrom spokeswoman told The Huffington Post, "We made a mistake by not looking more closely at the words on the sweater before we posted it -- had we done so, we wouldn’t have offered it. As soon as we heard from customers, we removed it from our site right away. We’re terribly sorry for offending people and sincerely apologize."

The sweater is still available on Amazon and Faux Real's e-commerce site.

Jeff Gray, president of Creative Apparel Concepts (the company that makes Faux Real sweaters) told the Chicago Tribune that Faux Real didn't mean to offend anyone. Gray, who also happens to be Jewish, said, ​"We're just trying to be tacky/funny and we don't want to offend anybody. So if we did, I apologize."​

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