STYLE

Fashion Retailer Apologizes For Black Friday 'Rape Us Now' Ad

12/02/2015 01:52 EST | Updated 12/03/2015 05:59 EST

If you thought Bloomingdale's "spike your friend's drink" ad was bad, just wait until you see this one.

On Black Friday, Singapore clothing retailer SuperGurl replaced their usual "Shop Now" button on their homepage with one that said "RAPE US NOW." Beside it was an image of a young woman in a sexually suggestive pose.

rape us now ad

Unsurprisingly, customers took to Facebook and Twitter to point out the disturbing marketing tactic, with one person calling it "absolutely vile, inappropriate and disgusting."

Absolutely vile, inappropriate and disgusting. I'm shocked beyond words on how you can put this up on your webpage.

Posted by Gavin Moey on Sunday, November 29, 2015

How could you put something like this? Rape is not an appropriate synonym to "shop now", especially when your target...

Posted by Ethan Wang on Sunday, November 29, 2015

SuperGurl, this was a super no.

Posted by Liana Huie on Tuesday, December 1, 2015

Following the backlash, the brand's creative director, Jordus Lim, wrote an apology note on Facebook, saying the brand didn't "mean for it to be offensive to anyone" and "extend[ed] [his] sincerest apology for the lack of a better word."

"As the director of the company, I have failed to review my Graphic Designer’s work before approving the image to be displayed on our site. I hereby acknowledge that we have made a mistake, and that our caption does not advocate the right values to the young women community today," he continued.

I am writing this to express our sincerest apologies pertaining to our insensitive action and the choice of word – rape...

Posted by SuperGurl on Monday, November 30, 2015


He added, "We hope that the public will accept our apology for what we have done wrong."

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