BUSINESS

New Facebook Tool Reveals What People Really Care About

02/03/2016 01:47 EST | Updated 02/03/2016 02:59 EST

For the first time, Facebook has revealed what its users are really into. A new tool called Audience Optimization will give publishers (anyone who manages a page) see how many people are interested in a given topic.

It's data pulled from what you do both on Facebook and elsewhere on the Internet to rank your interests. And now it's available to publishers for the first time.

Users have always been able to view their own "advert preferences" which Facebook says is "based on things that we think you care about." Things from coffee, to dogs, to online shopping. Now, publishers can see the exact number of people who share these interests.

justin bieber

According to The Verge, Canada's Justin Bieber is the most talked about celebrity on Facebook. (Chris McKay/WireImage)

Some of the results are shocking. The Verge did their own experiment plugging various terms into the tool. Beyoncé, who has more than 63 million fans on her page, is actually talked about less than Japanese pop group Puffy Amiyumi, who only has 16,000 fans on its English-language page.

According to the new tool, Kanye West is less popular than “The Minions.”

Bieber fever is apparently still at epidemic proportions, as the Canadian pop star is at the very top of the list. Donald Trump and Bernie Sanders are the most popular presidential candidates, with Hillary Clinton following at number eight.

In total, The Verge scraped 282,000 categories — and Facebook said that’s not even all of them.

"This is the closest we’ve come to a complete, ranked list of every interest on Facebook," The Verge reported.

H/T The Verge

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