Target Australia's New Valentine's Day Ad Proves Lingerie Fits All Shapes And Sizes

Posted: Updated:

Target Australia is sending more than just love notes and candy to its customers this Valentine's Day.

A few familiar faces from this body positive swimsuit ad, are making a reappearance in Target Australia latest lingerie shoot.

Models Margaret Macpherson and Jazz Bell posted these shots on Instagram of themselves posed alongside other curvy women who all defy common fashion-industry standards on size and even age.

❤️😘 @targetaus 🎯🌹 #targetaus #valentinesday #lingerie #curvesout #loveyourbody

A photo posted by Jazz Bell (@jazzdbell) on

Just weeks before Feb. 14, this Valentine's Day-themed advertisement is sending the message that love, romance and sexiness is made for all shapes and sizes, and we love it.

Followers on Facebook have left comments of approval on a photo they shared earlier this week. And even when some comments debated if "real women" are curvy or thin, the company asserted that: "All our models are real and beautiful in their own way and we just love the body positive message this ad promotes."

Target Australia has kept inclusivity in mind for some time, along with its U.S. counterpart that started a similar campaign titled "Target Loves Every Body" last summer.

These advertisements get a stamp of approval from us, keep 'em coming!

For any body and every body, new activewear in store & online now. 🎯♥️ #YayEveryDay

A photo posted by Target Australia (@targetaus) on

Also on HuffPost:

Target Loves Every Body Campaign
Share this
Current Slide

Suggest a correction