Pharrell Williams is having a blond moment.
The new co-owner of G-Star hit the 58th Grammys red carpet on Monday evening in Los Angeles sporting a new bleached look for the occasion, and you bet we're digging it.
Picking up a Grammy for his work with Kendrick Lamar on Best Rap Song, "Alright," the legendary renaissance man rocked one of his favourite labels on the red carpet: Chanel. In an iconic tweed jacket and oval sunglasses, Williams ditched the traditional black and white suit and opted for a more casual get up consisting of ripped denim jeans, a graphic tee and green sneakers.
With his deep brunette 'do already long gone, we need to give it up for the Internet who pointed out the "Happy" hitmaker bares quite a strong resemblance to '90s favourite, Sisqó (yes, the guy behind the "Thong Song").
We can't unsee it now.
By his side for the evening? Wife Helen Lasichanh in lace leg and arm stockings and combat boots.
Not by his side (or should we say on his head) for the evening? His infamous Vivienne Westwood hat circa the 2014 Grammys. (#NeverForget.)
For more red carpet moments from the 2016 Grammys Awards, check out the slideshow below!