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Project HEAL Launches Social Campaign To Make A Statement About Self-Worth And Beauty

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National Eating Disorder Awareness Week takes place this week, and with that comes a new campaign to raise awareness of recovery and the conversation of beauty standards surrounding it.

Project HEAL, a nonprofit organization, is launching #WhatMakesMeBeautiful, a social media campaign featuring a diverse set of women who each offer their own individual statements on personal beauty and self-affirmation.


Shot by fashion photographer Arthur Belebeau, the campaign is tackling the lack of diversity in beauty and fashion and the traditional standards upheld by the industry.


"It really was sparked by the frustration I have felt as a result of my simultaneous involvement in both the fashion industry and the eating disorder field," Christina Grasso, Project HEAL's Director of Public Relations, tells Refinery29. "I have never met a woman who doesn’t struggle with some sort of insecurity, no matter what she looks like — myself included. But upon further introspection, I realized that the most beautiful people in my life are those with big hearts, fiery minds, and warm spirits. And as I went on to discover, that is far from an unpopular opinion."

The hashtag aims to support those recovering from an eating disorder and to redefine beauty.


"#WhatMakesMeBeautiful is my imagination, my creativity, and my love for sharing my passions," writes fashion blogger Dylana Suarez.

Project HEAL also has a #RecoveryIs campaign where they ask "men and women who have recovered from an eating disorder (or know someone who has) to share what recovery means to them."

For more information on eating disorders, please go to National Eating Disorders Assocation for more information.

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