Hey, guys: share the load — and tell your kids, too.
Sheryl Sandberg is backing up that message to men by posting a powerful ad on Facebook that shows the harm stereotypes can have from generation to generation.
The ad, which was produced by laundry detergent company Ariel India, shows a woman doing all the housework while managing her career at the same time.
Her father is visiting — and he can't help but notice his daughter cooking dinner, washing clothes, and tidying up while her husband sits in front of the TV.
The father becomes despondent as he watches the scene unfold, because he can't help but feel he's seen this before.
He remembers watching his daughter play house as a child, pretending to make tea as a man did nothing.
The father writes her a letter, saying how sorry he is that he didn't give her a better model growing up. He never helped her own mother with household chores. And now he wants to make an effort.
"I am so proud, and I'm so sorry," he says. "Sorry that I never stopped you while you were playing house. I never told you that it's not your job alone ... but your husband's, too.
"But how could I say it, when I never helped your mom either."
Sandberg posted the video on Wednesday with the message, "This is one of the most powerful videos I have ever seen — showing how stereotypes hurt all of us and are passed from generation to generation."
And it's tough to disagree.
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