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Lift Her Up Campaign Combines Holograms And Girls' Rights For International Women's Day

03/08/2016 05:25 EST | Updated 03/08/2016 05:59 EST

The one-day "Lift Her Up" installation involves 3D technology and voice recognition software that allows men, women, boys and girls to send either messages of empowerment or words of discouragement to a holographic image of a girl.

What people say will control whether the girl stands tall or falls to the ground.

The powerful campaign put together by Plan International Canada aims to build a dialogue around the very real impact that words have on the power and potential of girls around the world.

Watch the video above to find out more. And visit plancanada.ca and becauseiamagirl.ca for more information.

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