STYLE

Kylie Jenner's First Puma Ad Is Here And It's Most Definitely 'Fierce'

03/14/2016 11:39 EDT | Updated 03/14/2016 11:59 EDT

Kylie Jenner's first Puma campaign has arrived and it can only be described as "fierce" (or at least, that's what Puma refers to it as).

The 18-year-old reality TV star and makeup mogul first teased the upcoming ad campaign via Snapchat before releasing the first official ad for the Puma Fierce sneaker on Instagram and Twitter.



The campaign photo sees the youngest of the Kardashian-Jenner clan donning a blue sports bra with Puma's logo emblazoned on the front and a matching pair of printed cropped leggings. She wears the Puma Fierce shoe, which she describes as "a lightweight trainer with zero excuses." She also introduced the dedicated hashtag, #ForeverFierce, in her caption, which we're sure to see more of soon.

PUMA Fierce. A lightweight trainer with zero excuses. Dropping 4.1.16.

A photo posted by PUMA (@puma) on


The campaign comes less than a month after Puma confirmed the news that Jenner would be their newest brand ambassador. Prior to that, rumours were floating that she had signed a six-figure deal with the athleisure brand, but were quashed by brother-in-law Kanye West via Twitter.

The Puma Fierce trainer is set to drop April 1st online and in stores. Our only question is, will Kim Kardashian be rocking a pair, or sticking with her Yeezys?

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